Unizo & BASE KMO social media event

•

0 likes•604 views

Presentation to convince small to medium business owners of the social media added value. Teasing them but also teaching them what social media could mean for them.

Technology Business

UNIZO & BASE business “Social media voorondernemers” From an online network to a business must BASE business, 20110825

We are @ Airport Wevelgem I’m 5 days away from becoming the mayor of this place

Bron: TijsVrolix, http://www.slideshare.net/tijs/mobile-stichting-marketing

This doesn’t mean you can only use social media

ramen en deuren You SHOULD invest in SEO (Search Engine Optimalisation) You COULD go into open SEA (Search Engine Advertising) war Or you COULD and SHOULD invest in social media

Google loves social mediaAnd why does Google love it?

What to put in a policy? ,[object Object]

How does the company deal with negative feedback?

How does the company motivate her employees?

Personal branding (Charlotte van Brabander)

Everybody is connected these days,[object Object]

… After training them, the whole company started using it. Other offices are now asking us for the same training. They are no longer using it for fun, but for business and promoting the company.” - Brunel -

Personal branding platform (+/- 19.000 users in Belgium)

Viewers also liked

Programmatic Day Amsterdam 2016Marnick Vandebroek

Campus Recruitment - PHL-CongresMarnick Vandebroek

Kijken naar de dynamische duizendpoot door een marketing bril.Marnick Vandebroek

Why Pikachu doesn't use a phone in the gym...Marnick Vandebroek

$Recruiting tomorrow\'s talent$ $Recruiting tomorrow\'s talent$

Recruiting tomorrow\'s talentMarnick Vandebroek

World Employer Branding Day Prague 2016Marnick Vandebroek

How to give a killer presentation - Corda Campus keynote kick off 2016Marnick Vandebroek

PXL student motivational speechMarnick Vandebroek

2012 Beating the BuzzerMarnick Vandebroek

Engagor Day III: Workshop "Complex Keyword Searches"Marnick Vandebroek

Employer Branding - In 20min. naar de essentieMarnick Vandebroek

Social Seeder 'The Power of Ambassadors'Marnick Vandebroek

Me Branding - your career starts nowMarnick Vandebroek

Een sterk werkgeversmerk doormiddel van de Employer Brand ScanMarnick Vandebroek

Generation Y, how do we experience your employer brandMarnick Vandebroek

Viewers also liked (15)

Programmatic Day Amsterdam 2016

Campus Recruitment - PHL-Congres

Kijken naar de dynamische duizendpoot door een marketing bril.

Why Pikachu doesn't use a phone in the gym...

$Recruiting tomorrow\'s talent$ $Recruiting tomorrow\'s talent$

Recruiting tomorrow\'s talent

World Employer Branding Day Prague 2016

How to give a killer presentation - Corda Campus keynote kick off 2016

PXL student motivational speech

2012 Beating the Buzzer

Engagor Day III: Workshop "Complex Keyword Searches"

Employer Branding - In 20min. naar de essentie

Social Seeder 'The Power of Ambassadors'

Me Branding - your career starts now

Een sterk werkgeversmerk doormiddel van de Employer Brand Scan

Generation Y, how do we experience your employer brand

Similar to Unizo & BASE KMO social media event

Pursuing a career in digital marketing Eli Daniel-Wilson

Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast Maria Rajakallio

Personal Branding For Freelancers Marketing You To Generate LeadsFreelance Advisor

How Tweet It Is S S 0110Molly McCoy

Social Media MarketingKen Nangle Consulting

Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit

Southampton PresentationNeil's Training Company

5 THINGS I AM DOING DURING COVID-19Brandon Boyd

Social Media MarketingEQ SOFT EIRL

The Marketing Department of the Futurerhetoricallawn268

Southampton University DeckNeil's Training Company

The Future of Social MediaCara Pring

Using the Concept of Search/Social To Find a JobJulie Ziemelis

Start your online business today - E-commerce Event HyderabadRavindra Reddy Chitla

SOCIAL MEDIA MANAGERGREG PRIFTI

Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit

Social Media Marketingpeacheydays

Stocker Preston Mar10aussiehome.com

Maximizing Social Media For EntrepreneursDavid Garland

CO2 Presentation - Disrupting an IndustryCoalmarch

Similar to Unizo & BASE KMO social media event (20)

Pursuing a career in digital marketing

Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast

Personal Branding For Freelancers Marketing You To Generate Leads

How Tweet It Is S S 0110

Social Media Marketing

Social Media 2014: Engaging and Building Relationships (PA Media Group)

Southampton Presentation

5 THINGS I AM DOING DURING COVID-19

Social Media Marketing

The Marketing Department of the Future

Southampton University Deck

The Future of Social Media

Using the Concept of Search/Social To Find a Job

Start your online business today - E-commerce Event Hyderabad

SOCIAL MEDIA MANAGER

Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube

Social Media Marketing

Stocker Preston Mar10

Maximizing Social Media For Entrepreneurs

CO2 Presentation - Disrupting an Industry

Recently uploaded

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

MINDCTI Revenue Release Quarter One 2024MIND CTI

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays

Boost PC performance: How more available memory can improve productivityPrincipled Technologies

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10

Why Teams call analytics are critical to your entire businesspanagenda

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Real Time Object Detection Using Open CVKhem

Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez

Recently uploaded (20)

Strategies for Landing an Oracle DBA Job as a Fresher

MINDCTI Revenue Release Quarter One 2024

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

How to Troubleshoot Apps for the Modern Connected Worker

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Boost PC performance: How more available memory can improve productivity

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Why Teams call analytics are critical to your entire business

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Artificial Intelligence Chap.5 : Uncertainty

Data Cloud, More than a CDP by Matt Robison

Exploring the Future Potential of AI-Enabled Smartphone Processors

HTML Injection Attacks: Impact and Mitigation Strategies

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Top 10 Most Downloaded Games on Play Store in 2024

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Real Time Object Detection Using Open CV

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Unizo & BASE KMO social media event

1. UNIZO & BASE business “Social media voorondernemers” From an online network to a business must BASE business, 20110825

2. We are @ Airport Wevelgem I’m 5 days away from becoming the mayor of this place

4. Bron: TijsVrolix, http://www.slideshare.net/tijs/mobile-stichting-marketing

5. It already got me a lot of free stuff

6. And it got them a lot of free publicity

8. ROI

9. 14 financial profiles –> Linkedin –> investment € 8.000 –>FOUND - Intrum Justitia - jobevent engineers –> Social media –> investment time –>after 3 days 44 high level cv’s - Brunel - technical sales profile –> Facebook –> investment € 300 –>+ 1.200 checked it out, FOUND - Würth - 20 engineering profiles –> Linkedin –> investment time –>in a week 6 FOUND - Punch Powertrain - Management function –> Linkedin –> investment € 500 –>FOUND - SAPA -

10. This doesn’t mean you can only use social media

11. ramen en deuren

12. ramen en deuren You SHOULD invest in SEO (Search Engine Optimalisation) You COULD go into open SEA (Search Engine Advertising) war Or you COULD and SHOULD invest in social media

13. Google loves social mediaAnd why does Google love it?

14. User generated content

15.

16. People will talk either way

17.

18. Who replies to comments?

19. How does the company deal with negative feedback?

20. How does the company motivate her employees?

21. How should a Linkedin profile look like?

22.

23. But first things first…

24. http://www.brandyousurvey.com/

25. Personal branding (Charlotte van Brabander)

26. No guru…

27. … but ambassador

28. Why motivate employees in this?

29.

30. People like to do business with people

31.

32. Expand your business

33.

34. … After training them, the whole company started using it. Other offices are now asking us for the same training. They are no longer using it for fun, but for business and promoting the company.” - Brunel -

35. Use social media but…

36. Be selective

37. Linkedin(Reid Hoffman)

38. DON’T OVERDO IT 

39.

40.

41. Twitter

42.

43. Source of knowledge

44. Personal branding platform (+/- 19.000 users in Belgium)

45. Place for early adoptors

46. Where brands are made or destroyed