Wearing the logo of a particular brand signifies sophistication, success, and a certain status in the society. These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their value in luxury items and how affluent they are.Logos hold the power of instant brand recognition and particular logos over the past few decades to a century have become a strong symbol of luxury and affluence. When it comes to luxury fashion houses, their legacy is defined with their logos and the unique stories behind them. Here are some stories of the most iconic luxury fashion brand logos. The Chanel logo is known to be designed by Coco Chanel herself in 1925. It is also one logo that has been unchanged since its first design. Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have housed an orphanage where the designer had spent part of her youth.

1. STORIES BEHIND LUXURY
FASHION BRAND LOGOs

3.  Wearing the logo of a particular brand signifies sophistication, success, and a certain status in society.
 These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their
value in luxury items and how affluent they are.

4. CHANEL
 The Chanel logo is known to be designed by Coco Chanel herself in 1925.
 It is also one logo that has been unchanged since its first design.
 Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a
vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of
the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have
housed an orphanage where the designer had spent part of her youth.

5. CHANEL
 Another story that runs for the brand’s logo is that the logo represents Chanel’s initials along
with her business ppartnersand love interest initials.

6. Versace
 Gianni Versace in the late 1970s, when deciding on the logo for his new couture line that
would have shimmering new garments, settled on the strong and ultimate symbol of fatal
attraction – the mythological Medusa.
 The takeaways from the Medusa are the deadly gaze and monstrous appearance that was
bestowed upon her as punishment for her original enchanting beauty that had angered
the goddess Athena.

7. Gucci
 The double Gs of Gucci’s logo is known to be the initials of Guccio Gucci, who founded
the brand in Florence in 1921.
 They are known to have been adopted into the brand by his eldest son Aldo.
 While the double G’s were designed and created many years before, they only became an
integral part and a signature of the brand in the 1960s to 1970s under the creative
direction of Aldo’s son – Paolo Gucci.
 Paolo is known to have applied the logo to the brand’s most sought-after bags and put
them on clothing for the first time.

8. Louis Vuitton
 Known to be first used in 1896 by George Vuitton, son of Louis Vuitton, to prevent
counterfeiting of their famous new line of travel trunks, LV’s interlocked letters as a logo
and insignia are globally one of the most famous logos known. It is also one of the
earliest examples of fashion branding.
 No other logo has been reworked and re-imagined as many times as LV’s logo – and that
also with such unique inspiration and creativity.

9.  Over a century-old luxury fashion house, LV has managed to create several myriad imaginative expressions with its
logo.
 From their graffiti version of the monogram in 2001 as a collaboration between designer Stephen Sprouse and Marc
Jacobs to the floral-shaped heel of the creative director Nicolas Ghesquiere SS15 boots – the LVs logo has been on a
creative journey and expression of its own and how!

10. Yves Saint Laurent
 The design for the brand’s logo goes all the way back to 1961. The YSL logo is known to be conceived by the graphic
artist Cassandre.
 The vertical logo of Yves Saint Laurent – YSL came back in the 2000s thanks to their then-creative director Stefano
Pilati.
 Stefano’s design and ad campaigns put the vertical logo up front and centre. Not simply up front and center – these ad
campaigns had famous models standing next to the life-size logo

11.  The design for the brand’s logo goes all the way back to 1961. The YSL logo is known to be conceived by the graphic
artist Cassandre.
 The vertical logo of Yves Saint Laurent – YSL came back in the 2000s thanks to their then-creative director Stefano
Pilati.
 Stefano’s design and ad campaigns put the vertical logo up front and centre. Not simply up front and center – these ad
campaigns had famous models standing next to the life-size logo

12. MBA ESG is committed to grooming the best talents for the growth of the Luxury and Fashion Sectors.
We have spread our footprint in India by opening our campus in Bangalore.
At MBA ESG Bangalore, we are offering
MBA in Luxury and Fashion Management
Admissions are open now.
Visit: https://mba-esg.in/