Emirates Shaping Ultra-Luxury Experiences In Air Travel.pptx

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Air travel has continued to be an essential luxury experience that continues to evolve its inflight services. Emirates is a key airline player known to have redefined what a luxury experience truly means when you fly.

Source: Wego Blog

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Both sports and athleisure brands are known to enter partnerships with designers, iconic luxury brands and celebrities over the past few years to produce exclusive content, limited edition collections, capsule lines and a new line of products for the athleisure market. These curated strategic partnerships for Nike and Adidas have taken them from the high streets to iconic luxury houses and art galleries.

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Wearing the logo of a particular brand signifies sophistication, success, and a certain status in the society. These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their value in luxury items and how affluent they are.Logos hold the power of instant brand recognition and particular logos over the past few decades to a century have become a strong symbol of luxury and affluence. When it comes to luxury fashion houses, their legacy is defined with their logos and the unique stories behind them. Here are some stories of the most iconic luxury fashion brand logos. The Chanel logo is known to be designed by Coco Chanel herself in 1925. It is also one logo that has been unchanged since its first design. Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have housed an orphanage where the designer had spent part of her youth.

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Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world. From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.

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Forts and palaces have played a vital role in the history of Indian Luxury. While the era of monarchies ended in India's subcontinent a while ago, the breathtaking and ostentatious spectacle of the Indian palaces has been transformed into some of the most luxurious and private hotels of the world. The fierce Rajput dynasty, known for its courage, is also known for building some of the most royal properties across Rajasthan. These forts and palaces now turned into sprawling luxury hotels, offer an intimate uber-luxury experience to its high-profile clientele. Drop-dead gorgeous interiors, detailed outdoor gardens, and opulent detailing in service and room offerings are filled with a colorful cultural history to explore, experiences to unravel and stories to be lived.

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Built in 1820 for Prince Alexander Yakovlevich Lobanov-Rostovsky, the palace-turned-hotel gets its name from the magnificent four white marble Medici lion sculptures at the entrance. From initially serving as a government office building, an academy with a museum and dormitory, in 2014, the palace was converted into a luxury adobe, the Four Seasons Hotel Lion Palace. With 26 unique suites and over 15 regal rooms, the hotel also has an award-winning spa. Experience the grand luxury living in the central heart of Russia with crafted Vodka tasting sessions to an exclusive Tea lounge and multiple cuisine restaurants, including Asian and Italian.

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For decades now celebrities have been known to endorse luxury brands. Whether it’s a new perfume from Chanel or another editorial advertisement from Louis Vuitton, the right celebrity holds the power of influence to encourage people towards buying from luxury brands. Acting has a key ingredient of their marketing mix, these celebrities sometimes become decade long brand ambassadors and spokesperson of the luxury houses. Affluent luxury brands use celebrities that best connect with the image of the brand. These celebrities range from movie stars to singers, globally known models, and pro-athletes to leading social influencers. Here are some of the most impactful celebrity ambassadors for a few leading iconic luxury brands.

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Original Name: Ralph Lauren, original name Ralph Rueben Lipschitz was born on October 14, 1939, in New York. He started his career as a tie maker, selling wide ties out of a drawer in a showroom at Empire State Building. While reflecting on his career, Ralph Lauren stated in an interview with WWD that “It was a tie that started me on this journey 50 years ago. My ties were different, made out of fabrics I found myself in. They were handmade and, in those early days, Ricky and her parents would sew in the labels.

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Several emperors and monarchies have ruled over India in the past few millennia. From the Mauryan Empire, Indo-greeks, Gupta Empire, Mughal Sultanate in north, British Raj among others. Each empire is known for its own heritage, battles, culture, forts and palaces with marvelous engineering and architecture for their times. Post Indian independence while the royalty was abolished, their residences have since been conserved by the royal families and some by private owners and government bodies. These palaces today are India’s finest luxury heritage hotels. Our last article dwelled in the Rajasthan chapter of luxury palace hotels, and as promised, we are here with some of India’s finest luxury palace hotels for you.

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“You can have anything you want in life if you dress for it.” —Edith Head. Well, the value of the fashion industry in the world, which amounts to 3000 billion dollars, is a testimony that people do think like Edith Head when it comes to cladding themselves. Fashion is a statement of confidence, asserting one’s identity, a reflection of your personality and moods. The fashion statement you wear intertwines with your soul and your very being, so much so that it influences how you lead your life.

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Karl Lagerfield was the creative director of the reputed French luxury house- Chanel. Lagerfield was responsible for taking Chanel to its fame and was the person behind integrating the interlocked “CC” monograph of Coco Chanel into a style pattern for the House of Chanel. Lagerfield made Chanel’s ready-to-wear fashion line a huge success. Lagerfield collaborated with Renzo Rosso, the founder of Diesel, for a special denim collection for the Lagerfield gallery, which became a huge success and was sold in highly limited editions. From 1955, when Lagerfeld won the coat design competition by International Wool Secretariat, Karl Lagerfeld’s career saw a meteoric rise, and finally, by 1984, he had become a sensation in the luxury fashion and style industry, establishing his own Karl Lagerfield brand MBA ESG is committed to bring excellence in the employable scenario of luxury and fashion sectors by producing management professionals who can lead these sectors and provide massive growth to the luxury brands in the country and abroad. Join our MBA in Luxury Brand Management.

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12. Top French Business School, Now in India • French Pedagogy • 15,800+Global Alumni • Top Placements • Blend of Indian and International Faculty • Visit: https://mba-esg.in/