For decades now celebrities have been known to endorse luxury brands. Whether it’s a new perfume from Chanel or another editorial advertisement from Louis Vuitton, the right celebrity holds the power of influence to encourage people towards buying from luxury brands. Acting has a key ingredient of their marketing mix, these celebrities sometimes become decade long brand ambassadors and spokesperson of the luxury houses.
Affluent luxury brands use celebrities that best connect with the image of the brand. These celebrities range from movie stars to singers, globally known models, and pro-athletes to leading social influencers. Here are some of the most impactful celebrity ambassadors for a few leading iconic luxury brands.
2. Roger Federer for Rolex
The legend and one of the greatest players in the sport of tennis, Roger Federer is globally one
the world.
With his winning spree towards becoming a tennis legend, he has bagged himself many
sponsorships, one of which has been with the affluent luxury watch brand, Rolex. Federer has
2011, over a decade-long affair.
One of the key highlights of this partnership is how after each match or tournament win, one
on his wrist. Apart from the editorial adverts that come out via Rolex featuring Federer.
4. Tiger Woods for Rolex
If there is an iconic partnership that lasted over a decade, this one sure makes the top
Rolex is known to have been at the forefront of golfing long before Tiger Woods came
brand’s ambassadors.
It is also a brand that stayed with Woods over his turbulent years and stuck with him.
The brand has been seen to introduce him under the ‘family of Rolex ambassadors’ – a
they choose for talent, perseverance and passion for the sport.
6. Keira Knightley for Chanel
Known to be one of the most iconic fashion houses, Coco Chanel partnered with the leading lady
Keira Knightley for their Coco Mademoiselle Chanel fragrance.
What stays iconic about this partnership is that she was just a 22-year-old actress in 2007 when
one of the leading ambassadors for the luxury fashion house for their makeup and fragrance range.
You are bound to notice her in a number of small commercial films with Chanel which are marketed
8. Emma Stone For Louis Vuitton
The luxury fashion house from France, Louis Vuitton, has always been known for its curated
Emma Stone was signed as one of the celebrity brand ambassadors for the iconic brand LV right
movies.
She was the face of the fragrance collection Les Perfume Louis Vuitton and has been seen in
high-end designer clothing and purses.
This partnership became even more concrete and fruitful when in 2018, LV introduced Emma
9. Emma Stone and Louis Vuitton
Image Source: Fashion Game Rogue
10. John Travolta for Breitling
Best known as one of the most well-dressed celebrities in town in Hollywood, John Travolta and
partnership is one to learn from.
John is also a fully-qualified pilot who has worked with the brand in a number of campaigns to
With 2022, the brand and John have now been celebrating eight years of him as an ambassador
new campaign where the movie star is seen posing in front of a Mustang P-51 plane with the new
12. Sharon Stone for Christian Dior
Another iconic partnership with the fashion and beauty house Dior and a woman with global fame, Sharon
Focused to capture the skincare line of the brand and a deep focus on reaching out to the woman closer to
the luxury brand here partnered with Sharon Stone to connect with such women who will identify with her and
care of their skin.
14. Kristen Stewart for Chanel
Kristen has been the brand ambassador for Chanel since 2013 and has been making waves on the red carpet
With her recent one in 2022 for attending the Oscars in a pair of Chanel shorts. She has been long known to
events including the well-attended Vanity Fair after party post Oscars where she wore another Chanel piece.
What makes their partnership unique and well-fitted is how they both work well to challenge the norms
and Kristen
16. James Bond for Ashton Martin
What’s more iconic than a Bond character driving in an Ashton Martin?
The movie series of James Bond and the iconic automobile luxury brand Ashton Martin partnership has been a
1964 is when the Ashton Martin DB5 car debuted in the James Bond Goldfinger.
The impression of this car was so impactful in the movie and engaging with the character that the partnership
films: Thunderball, GoldenEye, Tomorrow Never Dies, Casino Royale, Skyfall and Spectre.
Not only making this partnership unique but also partnering with the actors over the years who have played
example of this is Daniel Craig for Ashton Martin.
17. A few more iconic luxury products that came with celebrity partnerships in the yesteryears were that of
– Gucci’s Jackie bag – named after Jackie Kennedy
– Hermes Kelly and Birkin bags – both named after actresses Grace Kelly and Jane Birkin
– Tom Ford’s rather newly launched eyewear collection – named after celebrated actress Farrah Fawcett.
19. Audrey Hepburn for LV, Givenchy, Coco Chanel and more..
Audrey is one of the most iconic fashion influencers known to this date.
Her one look has been known to set trends that last to this very day as classics.
She was known to be close friends with Hubert Givenchy.
She was an inspiration for Givenchy to create a perfume – L’interdit.
The little black dress created by Coco Chanel came to fame thanks to Audrey Hepburn wearing it everywhere,
fashionista. She was also seen to have carried LV handbags at most occasions.
21. BTS for LV
The most iconic k-pop boy band, BTS’s partnership with LV has been a strong force of influence.
Artistic director for LV, Virgul Abloh mentioned how this partnership added a modern chapter to
they merged luxury and contemporary culture.
LV and BTS recently released a spin-off fashion film dedicated to AW 2021 menswear collection
biggest boy band with millions of followers.
23. MBA ESG is committed to grooming the best talents for the growth of the Luxury and Fashion Sectors.
We have spread our footprint in India by opening our campus in Bangalore.
At MBA ESG Bangalore, we are offering
MBA in Luxury and Fashion Management
Admissions are open now.
Visit: https://mba-esg.in/
