Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world. From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.

1. Rolex and Sports
When Luxury Met Resilience.

3. Rolex has been a brand that offers a status symbol and prestige. The
world of Rolex as they state in their own words is about accompanying
explorers and achievers around the world.
From the highest mountains to the deepest oceans, Rolex designs are
about resilience, durability, and accomplishments.
Today when we speak of Rolex, we immediately are reminded of either
elite sports personalities or the world of sports at large.
Image Source: macrovector

4. • In the present day, you sure cannot miss the presence of
Rolex in events like golf, sailing, tennis, motorsports and at
many equestrian tournaments.
• The brand explorations have garnered them a unique
customer base, one that is lasting, all thanks to the brand’s
focus on overall culture globally, science and sports.
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5. How Rolex began??
Wilsdorf and Davis is what Rolex was originally
known as. This name came from its co-founders,
Hans Wilsdorf and his brother-in-law, Alfred
Davis.
They imported high-end and high-quality parts
for watches from Switzerland to London and
supplied them to other jewelers who added their
own brand names to the pieces to sell further.
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6. • Over the next few years, Wilsdorf envisioned a wristwatch which would be reliable,
stable and also stylish.
• In 1905, when Wilsdorf started to build on this dream, he coined the brand Rolex –
a name that would be easy to remember in any language.
• The name was registered in 1908 and opened its first office in Switzerland (La
Chaux-de-Fonds).
• The logo is known to be also designed by founders Wilsdorf and Davis and
trademarked in1925.
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7. • When Rolex came into the picture, brands like Longines and Cartier were
already in operation.
• The Swiss were known to have spent centuries to have fine-tuned their skill in the
craft of timekeeping and this helped Rolex ensure that the word ‘Swiss made’ on
a watch signified high-end quality.
• Since the co-founders were already known for their supplied parts in Switzerland to
the Aegler family, this gave them another stamp of prestige.
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8. • Rolex initially focused on driving precision and epitomic quality
in the movements of the wristwatch.
• To date, Rolex movements are carefully handcrafted, giving the
recognition.
• Rolex was the first Swiss watch to receive the Swiss Certificate of
Precisions. It received the Class A precision certificate, awarded
by Kew Observatory in 1914.

9. According to Rolex– “Draw from
traditions to drive innovation. Push back
the limits to
inspire. These convictions enabled Rolex
to
create an exceptional product – a watch
that
brings together considerable expertise
and has accompanied a great many
human adventures in widely diverse
fields.”