Marketing tool-evaluation (1)

1. @MARKETING TOOL EVALUATION
DIGITAL MARKETING STRATEGIC
CUSTOMERS COMPETITORS EASE OF USE
TOOL OBJECTIVE
Do your customers use or
How easy would it be to use
Do your competitors use this tool?
encounter this tool in their
this marketing tool? If so –
Which tool are you Which strategic objective daily lives?
how do they use it and does What actions would you
considering? does it map to?
What potential impact could
it appear to be effective for need to take to support
them? successful adoption in your
it have on them? business?
Social media platform
Face book,
Twitter,
LinkedIn
YouTube
Increase the awareness of the
customers about the product
Significantly. Target customers use Most competitors use Platform  Training required for staff
These platforms specially Face
book regularly to share lifestyle
They use it frequently and this is
very effective for them with lower confidence.
photos and engage with
friends and influencers.  All staff should be able to
use the platform, to ensure
there is capacity to
respond swiftly to
comments and questions.
Email marketing.
I am planning to use it to
communicate directly to the
customers and clients or
advocates so that they can
know about the product
They can use it frequently
but not certain and it
depends person to person
but if they use it ,it could
impact great.
They use it and may be
effective for them.
It is easy to use and staff
should be properly trained.

2. SEO
The most important tool for
marketing my product
which I have to use very
carefully.
It plays main role in this
category business and the
customers can be aware of
the product because of this
tool mainly.
Of course and it creates the
most game changing part in
this category business and
our competitors break
through in marketing mainly
with this tool.
It is not so hard bur highly
efficient and expert
freelancers or employees
must be hired.
Online and display
advertising
I am planning to do it with
Google ad words as I feel
this could be very effective
marketing idea
Of course hopefully. The
impact is great.
Yes . This is paid marketing
and effective and popular
strategy.
It is easy and stuff should be
trained properly.
Viral marketing.
I am waiting for the stage to
use this .I expect it could
create the flow of marketing
of my product.
I hope so. It should have
impact on the customers .
I hope so and I should know
more about that.
Appropriate people should
be hired for this purpose so
that our goal will be
achieved.accurately and
perfectly.