Martin macmillan-pollen

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Martin macmillan-pollen

  1. 1. APP PROMOTION SUMMIT 2014
  2. 2. App Promotion Summit (London 2014) 2 MARKETING BALANCE PRODUCT MARKETING
  3. 3. App Promotion Summit (London 2014) 3 MARKETING BALANCE PRODUCT MARKETING
  4. 4. App Promotion Summit (London 2014) 4 MARKETING BALANCE PRODUCT MARKETING Monetisation Right Acquisition Right
  5. 5. App Promotion Summit (London 2014) 5 MONETISATION ACQUISITION Test Refine Test Refine
  6. 6. App Promotion Summit (London 2014) 6 MONETISATION ACQUISITION SUCCESS SUCCESS FORMULA
  7. 7. App Promotion Summit (London 2014) 7 FUNDING INDIE VC BACKED PUBLISHER
  8. 8. App Promotion Summit (London 2014) 8 TIMING Launch 30 Days 60 Days $ Funding Gap PAYMENT FROM APPSTORE
  9. 9. App Promotion Summit (London 2014) 9 TIMING Launch 30 Days 60 Days ! PAYMENT EVERY 7 DAYS$
  10. 10. App Promotion Summit (London 2014) 10 TIMING Launch 30 Days 60 Days ! OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
  11. 11. App Promotion Summit (London 2014) 11 CREDIT IS BROKEN SELF SERVICE CREDIT TERMS
  12. 12. App Promotion Summit (London 2014) 12 CASE STUDY: DIGIPILL
  13. 13. App Promotion Summit (London 2014) 13 TAKEAWAYS Test & Develop before you begin to ramp up Keep equity funding in the bank
  14. 14. THANK YOU

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