Here's a look at DWD's social media guide. This is the guide I present to SEO and social media clients, that gives them a step by step approach to social media.

1. Using the power of social media to promote your business
SOCIAL MEDIA

2. Index
1. Establish SMART social media goals.
2. Audit your social media presence.
4. Measure your progress.
5. Refine your strategy.

3. Aligning Social Goals to
Business Goals
Business Goals Social Goals
Brand Awareness
Thought Leadership
Word of Mouth
Leads
Sales
Reach
Consumption
Shares, Retweets
Actions
Conversion

4. Establish SMART
Social Media Goals
● Make your goals specific, measurable,
attainable, relevant and time based.
● Avoid goals that focus just on vanity
metrics like Likes and Followers.
● Align goals with department and overall
business sales, marketing and
productivity goals.

5. Goal #1: Improve online presence.
Goal #2: Encourage positive online reviews.
Goal #3: Update company listing in online direct.
Goal #4: Engage with potential/existing clients.
Establish Social Media Goals

6. Search and note all official and unofficial pages
representing your company including fan
pages, rogue employee accounts and duplicate
accounts.
Audit of Your Company’s Online
Presence

7. We will use analytics tools to see how your content is performing.
● Align your analytics back to your goals.
● Examine data that measures progress towards reaching your goals.
● Go-to tools: Hootsuite Analytics (advanced analytics & custom reports),
Facebook Insights & Google Analytics (who, when and how many people are
viewing and interacting).
Measure Your Progress

8. 1. What worked well?
2. What didn’t work well?
3. Our new goals for the next period/quarter are:
Goal #1:
Goal #2:
Goal #2:
4. Changes we will make to our strategy based on
learnings are:
Analytics Results

9. DOVE WEB DESIGN
LEADERS OF THE INNOVATIVE NEW
SCHOOL