Brands that matter have leaders that live lives that matter. A look a brand as culture, with some digs toward Olive Garden.

1. WHAT IS BRAND?

3. WHAT IS BRAND?

5. “Your brand is what people
say about you when
you’re not in the room.”
-Jeff Bezos
CEO Amazon.com

6. SUCCESSFUL
BRANDS
!
BRANDS
THAT MATTER
VS

8. SUCCESSFUL
BRANDS
ARE
ALIGNED.

9. Product

10. Identity

11. Experience

12. Culture

17. HOW DO YOU
BUILD A BRAND
THAT MATTERS?

18. WHAT IS A BRAND
THAT MATTERS?

19. CHANGES
PEOPLES’
PERCEPTION.
1

20. CREATES
VALUE IN
YOUR LIFE.
2

21. EXISTS TO
DO OR BE
SOMETHING
MORE.
3

22. CREATES
COMMUNITY.
4

24. HOW DO
LEADERS NEED
TO SEE BRAND?

27. HOW DO LEADERS
NEED TO SEE
THEIR BRAND?

28. HOW DO LEADERS
NEED TO SEE
THEIR BRAND?
AS CULTURE.

32. THE STORY
YOU LIVE.

33. “And once you live a good story,
you get a taste for a kind of meaning in life,
and you can’t go back to being normal…
-Donald Miller

35. YOUR STORY SETS
THE CULTURE.

36. WHAT IS THE
STORY YOU ARE
LIVING?

37. Brands that matter,
have leaders that live
lives that matter.

38. ATTRACT
THE PEOPLE
YOU NEED.

42. BUILD A
MOVEMENT.

46. Yvon Chouinard
Founder Patagonia

51. Every time we’ve
made a decision
to do the right thing,
it ends up being good
for business.
-Yvon Chouinard

57. LibyaTurkey
Indonesia
Bangladesh
Yemen
China
Afghanistan
Iraq
RussiaPakistan
Kazakstan
1200 MISSIONARIES
IN THE FOLLOWING COUNTRIES.
India

60. “How was your day? If your
answer was ‘fine,’ then I don't
think you were leading.”
-Seth Godin, Tribes: We Need You to Lead Us

69. Brands that matter,
have leaders that live
lives that matter.

70. DOWNLOAD SLIDES:
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@markdotdo