Quick tips on good copywriting for your small business.

1. BrevityIsBetter
Elissa Talley Consulting

2. ATTENTIONISHARDTOGETINTODAY'S
WORLD
Wearealltryingto"sell"something.

3. WeNeedtoEngagetheReader

4. Businessesthatdomarketingneedtobe"crisp"ontheir
websites,socialmediaposts,andemailmarketing

5. OLDSCHOOL
Sell
Sell
Sell
NEWSCHOOL
Usecopywritingtoget
peopleexcitedand
interested
Copywriting

6. WEBSITE
SOCIAL MEDIA
BLOG
PRESS RELEASES
PROFILES
NEWSLETTERS
EMAILS
DoIneedtogetpeople'sattention?
ASK YOURSELF THIS QUESTION...
Where Does Copywriting Help You?

7. WHATEXACTLYISCOPYWRITING?

8. SIMPLE
Keepyourwordcountdown. The
recommendedwordcountforheadlines
isaround7words.10-20for
sentences.
CREATINGACONNECTION
Writeinafriendlyandconversational
tone.Createaphysicaloremotional
association. Imaginethatyouare
speakingit.
ACRISPMESSAGE
Knowwhatyourmessageis. Useactive
voice. Embracepowerwords.Varied
pace.
YOU,WE,US(NOTI)
Readersarealwaysthinking,"whatisinit
forme" Yourcopyneedstobebenefit
driven. Thisisnotatimetobrag.Always
trytohelp.

9. CaptivateYourAudience
WithPowerfulWords

10. SENTENCE FRAGMENTS ARE GOOD
END WITH A PREPOSITION
BEGIN WITH CONJUNCTIONS
NO WARM-UPS (NO NEED FOR
INTRODUCTIONS)
ANDAPREPOSITIONISAGOODWORDTO
ENDASENTENCEWITH
Copywriting vs Proper English

11. Attention Interest Desire Action
AIDA

12. CREATEASTORY
COPYWRITING
TRICKS
AROUSECURIOSITY
HOWTO'S
REVEALFACTS
SHOWSOMETHINGNEW
USEWORDPLAY
DRAMATIZE
ASKQUESTIONS

13. TheLastStep
A CALL TO ACTION

14. SIGNUP
REGISTER
PREPARE
PARTICIPATE
CALL

15. Today'sCall-to-Action
Source:https://mediashower.com/blog/the-worlds-10-worst-examples-of-
copywriting/

17. GreatInfographic
SOCIAL MEDIA
TODAY
UltimateCopywriting
Guide
NEIL PATEL
Resources
PowerWords
SMART BLOGGER

18. TeachingRemotelyforYCBusiness
Department
etalleys@yc.edu
(602)412-1699
Copywriting ThatWorksForYourBusiness
elissa@elissatalley.com
(619)890-9092
ELISSA TALLEY - ADJUNCT
ELISSA TALLEY CONSULTING
This presentation created by Elissa Talley Consulting
The End