Whether you run a start up or a large corporation, Strategic Planning can not only create a blueprint for growth, but can also aid your team in efficient decision making and prioritization. Learn the basics and get started with easy-to-use planning tools.

1. Transform Your Company
A Blueprint for Strategic Planning
By Mark Krebs
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2. Strategic Planning
is the key to transforming your company.
Developing the Transitional Framework
Components and measuring them against
your key performance indicators is the first step.
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3. Transformational Framework
Components
Critical
Success
Factors
Vision
Planning
Tools
Strategic
Objective
Mission
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4. #1
Vision
The Vision Statement is the
most critical element in
Strategic Planning.
It must be
inspirational, lofty, and ideal. It
should also be simple so that
every team member can recite
it when asked.
Examples:
Our goal is to be the leading specialty retailer of home décor in each of
our markets.
To become the premier resource for all those pursuing their creative
dreams.
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5. #2
Mission
Your company’s MISSION
is a strategic & dynamic
statement that can change
over time.
If your company has multiple
brands, each brand can have a
different mission, but it should
always check back to the
VISION.
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6. #3
Strategic
Objective
The Strategic
Objective must be
measurable and
achievable within
two to three years.
Examples:
To improve profitability and comp store sales growth through
inventory optimization and planning
To better serve our customers through a national rollout of highly
productive superstores that achieve superior financial results
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7. #4
Critical
Success
Factors
The Critical Success Factors
support the Strategic
Objective.
These factors are to be
developed by cross-functional
teams within the company.
They will have their own
Strategic Objective and
Tactics to support them and
must be measurable to
understand impact.
Examples
Brand Awareness
In Store Experience
Continuous Improvement
Value Proposition
Team Member Development
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8. #5
Planning
Tools
For a copy of the Strategic Planning
Worksheet, as well as a list of action items
your company can use to begin this
process, shoot me an email.
markkrebs@windstream.net
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