2. OCTOBER 30, 2013
9 AM PST
AGENDA
---------------- ABOUT THE HOST
---------------- EVOLUTION OF A GREAT USER EXPERIENCE
---------------- LEARN MORE
2
3. Cirrus10 helps Oracle Endeca customers create
great user experiences, increase average order
values, improve conversion, and boost margins.
Williams-Sonoma
Guitar Center
O’Reilly Auto
Z Gallerie
Verizon
Golfsmith
Agilent
Sheet Music Plus
Seagate
and more…
3
4. EVOLUTION OF A GREAT USER EXPERIENCE
From search and guided navigation to experience management
4
6. The Initial Problem
Narrow Your Results
Dimension One
• Refinement 1-One
• Refinement 1-Two
Dimension Two
• Refinement 2-One
• Refinement 2-Two
Dimension Three
• Refinement 3-One
• Refinement 3-Two
Dimension Four
• Refinement 4-One
• Refinement 4-Two
6
• Managing dimensions is complicated
• Simple catalogs have 50 dimensions
• Some catalogs have 50,000 dimensions
• You can only show a few dimensions at once
• Imagine 50,000 dimensions on a page!
• Users want the right dimension at the right time
• Which dimensions appear?
• Which dimensions are hidden?
• At what point do dimensions appear?
• How should dimensions be ordered?
• How do I avoid dead-ends?
7. The Initial Problem
Narrow Your Results
Point Size
• 0.5mm
• 0.8mm
Brand
• BIC
• 3M
Ink Color
• Blue
• Black
Price
• $0.50 - $1.99
• $2.00 - $3.99
7
Search for “pen”
8. The Initial Problem
Narrow Your Results
Paper Weight
• Extra Heavy (34 lb.)
• Heavy (27-33 lb.)
Number of Sheets
• 2,500
• 250
Size
• Letter
• Legal
Recycled
• No
• Yes
8
Search for “paper”
9. The Initial Problem
Narrow Your Results
Navigate to Transparent Tape
Brand
• Scotch
• 3M
Width
•½“
•¾“
Price
• $5.00 - $9.99
• $10.00 - $25.99
Store Availability
• Same Day Pickup
• Ship to Store
9
Same refinements as if you searched for
Transparent Tape ….
10. Oh, and by the way …
It’s really fast
It’s built from your data only
It has simple interfaces into things like redirects
and thesaurus
It lets you control what relevant means
10
11. RULE MANAGER
Use rules to determine the user experience
Take control over what best match means
Automate site workflow
11
12. Create Conditional Rules
Search
• pens
Refine
• BIC
Search & Refine
• pens &
• BIC
Day / Time
• Cyber Monday
• Back to School
Segment
• Male / Female
Segment
• Geography
• Cookied
12
• There are different purchase drivers for
• Certain categories of product
• Certain brands or price ranges
• Visitors have different expectations on Cyber
Monday than on Black Friday or Boxing Day
• Male visitors may have different purchase
objectives than female visitors.
• Cold-climate visitors may want different products
than warm-climate visitors.
13. In a nutshell …
Rule Manager comes with base Endeca
Rule Manager allows you to set triggers
Triggers run queries or spotlight content for better
contextual results (cold climate products)
or experience (brand banners / promos)
However …
you have to wire the front end to the triggers
13
15. • TEMPLATES define page
layout
• CARTRIDGES allow drag-anddrop inclusion of rules on the
page
• Cartridges let the business
define which rules are used
• Search Results Pages
• Category Pages
• Product Detail Pages
15
16. TEMPLATES
Prebuilt page layouts which determine where content and
data is placed and how it should be rendered.
CARTRIDGES
Prebuilt, modular components that pull in content and
data from the Endeca engine and external systems.
22 cartridges come out of the box and with the software
developer’s kit (SDK), technical teams can also create
custom cartridges depending on the specific needs of
your business and your unique technology assortment.
16
VIDEO
Video
MERCH SPOTLIGHT
MEDIA
BANNER
ANALYTICS
SEARCH
RESULTS
CUSTOM W/
SDK
19. Experience Manager …
EXPERIENCE MANAGER
… is tool for creating and manipulating rule-driven
templates that control page content after search or
navigation actions.
… is a tool that lets you control what the user sees
and when, based on their actions and your rules.
… is a tool that lets the business define and control
the rules and templates which drive customers to
the things they want (or you want them) to see.
19
20. CLOSE THE LOOP
Use your analytics data
Navigate by user generated content
Employ non-product-content effectively
20
28. What Cirrus10 Can Do For You
• See for yourself. Cirrus10 offers a free POC with your data to show
you what Oracle Experience Manager can do for you.
• Guaranteed conversion boost! Our relevancy tuning package
improves conversion or your money back.
• Guaranteed traffic boost! Hire Cirrus10 to implement the Oracle
Endeca SEO Module and see traffic increase or your money back.
• Learn to fish. Other companies carry you up the mountain. We guide
you. Our Oracle Endeca expertise becomes yours.
28
