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Monica Delehanty, VP Operations, YDesign Group
Peter Curran, President, Cirrus10
5/18/2016 YDesign Group | Cirrus10 | Oracle 3
5/18/2016 YDesign Group | Cirrus10 | Oracle 4
Rugs
Cribs
Pendant
s
Ottoman
s
Gliders
Floor
Lamps
Pendant
s
Desk
Lights
Planters
Lounge
Chairs
Office
Chairs
Cabinets
Sus...
YDesignGroup is an online-led retailer offering modern and contemporary lighting,
furnishings, and decorative plumbing to ...
Seattle Headquarters
Distributed 50 person team
All onshore labor implementations
Endeca or Oracle partner since 2010
Orac...
5/18/2016 YDesign Group | Cirrus10 | Oracle 10
https://www.cirrus10.com/2015/09/21/bodybuilding-coms-
e-commerce-transform...
5/18/2016 YDesign Group | Cirrus10 | Oracle 11
https://www.cirrus10.com/2014/09/21/oracle-omni-
channel-journey/
5/18/2016 YDesign Group | Cirrus10 | Oracle 12
https://www.cirrus10.com/2014/09/23/visualizing-endeca/
5/18/2016 YDesign Group | Cirrus10 | Oracle 13
http://endeca.cirrus10.com/assembler/
On SLI Systems for search until 2013
• Everything was fine when it worked
• YDG data presented challenges
• Not normalized...
Recall & Relevancy
• Constant struggle adjusting Solr relevancy.
• Frustrations with under-recalling products
Guided Navig...
Improve Merchant Control
• Provide a palette of templates
• Simplify the toolset
• Simplify testing
Spotlighting & Composi...
Qualitative ContentsProduct Content
Items
Categories Stores
Metadata Brands
Designers
Collections
SEO
Quantitative Data
Sa...
5/18/2016 YDesign Group | Cirrus10 | Oracle 19
5/18/2016 YDesign Group | Cirrus10 | Oracle 21
5/18/2016 YDesign Group | Cirrus10 | Oracle 22
5/18/2016 YDesign Group | Cirrus10 | Oracle 23
5/18/2016 YDesign Group | Cirrus10 | Oracle 25
5/18/2016 YDesign Group | Cirrus10 | Oracle 26
5/18/2016 YDesign Group | Cirrus10 | Oracle 27
5/18/2016 YDesign Group | Cirrus10 | Oracle 28
5/18/2016 YDesign Group | Cirrus10 | Oracle 29
5/18/2016 YDesign Group | Cirrus10 | Oracle 30
5/18/2016 YDesign Group | Cirrus10 | Oracle 31
Natural traffic increased by 17+%
Average order values up by 6%
Predictable...
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager
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Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager

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Being able to scale business team productivity trumps everything. In this powerpoint, Peter Curran, President and co-Founder of Cirrus10 www.cirrus10.com and Monica Delehanty, VP of Site Operations at YDesign Group www.ydesigngroup.com share the story of the implementation of Oracle Endeca Guided Search and Experience Manager after YDesign Group struggled with SLI and Solr. The onsite user experience driven by Oracle Endeca Guided Search and Experience Manager is drastically improved and business user productivity has increased.

This presentation was given at Spark::Red's https://www.sparkred.com/ Insight West conference in San Francisco on Thursday May 12, 2016 at the headquarters of New Relic https://newrelic.com/.

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Irony of Architecting for Scale: YDesign Group's Migration from SLI to SOLR to Endeca Experience Manager

  1. 1. Monica Delehanty, VP Operations, YDesign Group Peter Curran, President, Cirrus10
  2. 2. 5/18/2016 YDesign Group | Cirrus10 | Oracle 3
  3. 3. 5/18/2016 YDesign Group | Cirrus10 | Oracle 4
  4. 4. Rugs Cribs Pendant s Ottoman s Gliders Floor Lamps Pendant s Desk Lights Planters Lounge Chairs Office Chairs Cabinets Suspensio n Lights Dining Tables Coffee Carafes Toilets Game Tables Flatware Kids Lights Pendant s Beds Clocks Crafts Outdoor Chairs Showers Statement Lights Desks Bathtubs Planters Pendant s Lounge Chairs Tea Kettles Toilets Coffee Tables Mirrors + Vanities Ceiling Fans Medicine Cabinets Stools Side Chairs Rugs Rockers Bookshelve s Assortment: • Over 400 Brands • Over 200 Product Categories • Groupings by Designer • Groupings by Collections Customers: • Consumers • Trade Customers (B2B) • 15 years in business • 100+ employees • Category experts + Sales support locally • HQ: Walnut Creek, CA • Homegrown platforms
  5. 5. YDesignGroup is an online-led retailer offering modern and contemporary lighting, furnishings, and decorative plumbing to design driven consumers and trade professionals. Founded in 2001. We offer design driven consumers and trade professionals a premier selection of more than 10,000 products from top international brands, such as Artemide, FLOS, Nelson Bubble Lamps, and Louis Poulsen. Launched in 2009. We carry products from renowned brands, including Herman Miller, Knoll, and Kartell, as well as from up-and- coming companies. Our assortment ranges from midcentury-modern classics to cutting-edge, contemporary furnishings. Launched in 2014. YBath is a positioned as a leading retail destination for modern bathroom design. We offer a curated collection of thousands of contemporary faucets, sinks, bathtubs, vanities, medicine cabinets, shower systems, and more.
  6. 6. Seattle Headquarters Distributed 50 person team All onshore labor implementations Endeca or Oracle partner since 2010 Oracle Gold Partner End-to-end implementations Program roadmaps Upgrades & migrations Relevancy Tuning Training – Dev, IT, Business L2/L3 Services – 12/5,12/7,24/7 Time & materials Fixed fee with risk premium Cost + bonus Easy contracts ROI guarantees 100 Endeca Implementations 100% referenceable B2C, B2B, Desktop, Mobile, Kiosk Broad/Deep Web CMS Experience Oracle Commerce Advisory Council
  7. 7. 5/18/2016 YDesign Group | Cirrus10 | Oracle 10 https://www.cirrus10.com/2015/09/21/bodybuilding-coms- e-commerce-transformation-an-endeca-case-study/
  8. 8. 5/18/2016 YDesign Group | Cirrus10 | Oracle 11 https://www.cirrus10.com/2014/09/21/oracle-omni- channel-journey/
  9. 9. 5/18/2016 YDesign Group | Cirrus10 | Oracle 12 https://www.cirrus10.com/2014/09/23/visualizing-endeca/
  10. 10. 5/18/2016 YDesign Group | Cirrus10 | Oracle 13 http://endeca.cirrus10.com/assembler/
  11. 11. On SLI Systems for search until 2013 • Everything was fine when it worked • YDG data presented challenges • Not normalized. Issues with unique identifiers. Hard to trace problems. • SLI support team in NZ was sometimes a challenge Migrated to SOLR in late 2013 • Engineered by one developer • Step backwards – e.g. typeahead was driven by an Excel file • Not sustainable as a business facing tool • Data hierarchy changes were not always picked up Static browse experience Found Endeca looking for a search platform
  12. 12. Recall & Relevancy • Constant struggle adjusting Solr relevancy. • Frustrations with under-recalling products Guided Navigation • Engineering new navigation functionality was complex Performance • Endeca acts as an in-memory cache for content resources Cross-Store • Expose Yliving and Ybath to Ylighting base Reliability • Do away with the issues from SLI & Solr 5/18/2016 YDesign Group | Cirrus10 | Oracle 16
  13. 13. Improve Merchant Control • Provide a palette of templates • Simplify the toolset • Simplify testing Spotlighting & Composite Pages • Merchandizing products, categories, and content • Cross-promote products/content Manage Components as Pages • Type Ahead Simplify Toolset • Easier onboarding, more nimble 5/18/2016 YDesign Group | Cirrus10 | Oracle 17
  14. 14. Qualitative ContentsProduct Content Items Categories Stores Metadata Brands Designers Collections SEO Quantitative Data Sales Engagement Type Ahead SRP / ZRP Browse Brands Designers Endeca Index / Datamodel Phase 1: Earlier 2015 Phase 2: Later 2015 3 months, ~2 resources under $100k 4 weeks $26k Collections
  15. 15. 5/18/2016 YDesign Group | Cirrus10 | Oracle 19
  16. 16. 5/18/2016 YDesign Group | Cirrus10 | Oracle 21
  17. 17. 5/18/2016 YDesign Group | Cirrus10 | Oracle 22
  18. 18. 5/18/2016 YDesign Group | Cirrus10 | Oracle 23
  19. 19. 5/18/2016 YDesign Group | Cirrus10 | Oracle 25
  20. 20. 5/18/2016 YDesign Group | Cirrus10 | Oracle 26
  21. 21. 5/18/2016 YDesign Group | Cirrus10 | Oracle 27
  22. 22. 5/18/2016 YDesign Group | Cirrus10 | Oracle 28
  23. 23. 5/18/2016 YDesign Group | Cirrus10 | Oracle 29
  24. 24. 5/18/2016 YDesign Group | Cirrus10 | Oracle 30
  25. 25. 5/18/2016 YDesign Group | Cirrus10 | Oracle 31 Natural traffic increased by 17+% Average order values up by 6% Predictable and reliable content updates: Search and Browse experience aligned Efficiencies have enabled an FTE reduction in Site Operations

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