Designing your SharePoint Internet site: The basics


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On June 13th, Jeff Kinnelly presented on one of today's hottest SharePoint topics: SharePoint Internet design and branding.

View Jeff’s designing for basics slide deck to learn more about user experience, UX in SharePoint, design best practices, and development and web analytics tools.

And for more information on this or other SharePoint topics, visit our blog at

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Designing your SharePoint Internet site: The basics

  1. 1. Designing your SharePoint Internet site: The basics
  2. 2. Quick FactsAbout Us Approach Partnerships• 22nd Year • Vendor • Microsoft Gold• Grand Rapids & Independent • VMware Enterprise Royal Oak • Non-reseller • Citrix Silver• 30 Staff • Professional • Cisco Registered Services Only • Novell Gold
  3. 3. Expertise
  4. 4. Microsoft Gold PartnerCompetencies Successes Pinpoint• Four Gold • Customer Excellence • Microsoft’s official• Eight Silver Award partner directory • Virtual Technical • 5-star rating Specialist (VTSP) • Managed Partner • Numerous Partner Awards
  5. 5. Get Social with C/D/HC/D/H Talks Tech C/D/H Tweets Tech
  6. 6. Your PresenterJeff KinnellyConsultant, Design /
  7. 7. Agenda• Understanding user experience• User experience in SharePoint• Case study: Chippewa Valley Technical College• Development tools and tips• Web analytics and optimization• Demo: Master pages & page layouts• Demo: Methods for branding SharePoint sites• Resources
  8. 8. The GoalMake It Not Look Like SharePoint! 8
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  13. 13. UX. What is it?User Experiencen. the overall experience and satisfaction auser has when using a product or system
  14. 14. UX. What is it?User Experience ismultifaceted!
  15. 15. UX. What is it?User Experience is…a multi-disciplinary process of design• Accessibility• Information Architecture (IAI)• Information Design (IDA)• Interaction Design (IxDA)• Technical Writing (STC)• Usability Engineering (UPA)• User Research (HFES)• Visual Design / Branding• Web Analytics (WAA)
  16. 16. UX. What is it?• Differentiates a product or service• Creates business opportunities• Improves efficiency
  17. 17. The Proof is in the Returns 10 9 Design Organizations 8 7 6 S&P 500 5 4 3 2 1 0 Year 1 Year 3 Year 5Stock performance of 63 “Design Oriented Companies” versus the S&P 500 over 1, 3 and 5 yearsSource: Peer Research , Fast Company,
  18. 18. A Valuable Investment• “Every $1 invested in usability returns between $10 and $100” -- IBM, Cost-Justifying Ease of Use• Investing 10% of a total project budget yields: Metric Return Sales/ Conversion rate  100% Visitors/ Traffic 150% User Performance / Productivity 161% Use of (Key) Features 202% Jakob Nielson, Return on Investment for Usability
  19. 19. UX with SharePoint
  20. 20. What Users Want1. Users don’t care about how the software is built. They want performance, convenience and results2. Unless it allows them to get their work/task done faster, they don’t want to learn a new/different way of doing something3. They want a responsive UI with visual clues as to ‘what next’. They don’t want to guess what to do (or hunt for it)4. As far as they’re concerned the experience is the product
  21. 21. What Users Expect: Conventions Marcy Kellar / Universal Usability Guidelines
  22. 22. Successfully Improving User Experience• Use Web Analytics to identify when usability issues occur (e.g. funnel analysis)• Find reasons why usability issues occur (e.g. expert review)• Evaluate different design solutions (e.g. usability testing)• Validate design solutions (e.g. multivariate testing)• Use Web Analytics data to optimize navigation (e.g. order of navigation items)• Interdisciplinary teams of Information Architects, User Researchers, Designers, and Web Analysts can fulfill these requirements best Source: Nicolas Mohr - SapientNitro
  23. 23. Content is KingFacets of content relevant to SharePoint – Governance & Ownership - Who owns, creates content? When does content get created or removed? Is it centralized? Does it need approval?Format (that content is in) – Textual documents, articles,, newsletters, audio & videos, etc. – Volume – How big is your website going to be? How many content contributors do you have?Dynamism – What is the rate of growth of content? Should it expire?
  24. 24. How Pages Work
  25. 25. Design Best Practices• Master Pages – 2 or 3 • Home page • Landing page • Content Subpage• Content Types – 1 – very generic and broad type• Page Layouts – Optimal number 5 to 7 • Less than 5  Limited layout options • More than 7  Difficult to support and train end-users – Consider maintenance
  26. 26. Design Best Practices• Build your own templates – Site definitions – Master pages – Style sheets – Content types – Page layouts• Leverage SharePoint Community resources• Randy Drisgill - MVP SharePoint Server – Starter Master Pages for SharePoint 2010
  27. 27. Case Study: Chippewa Valley Technical College• Public website• Rich-media enhancements• Leverages OOTB functionality• Leveraged staff’s knowledge• Rich integration with data systems• Measureable objectives – Process Automation – Centralized course catalog
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  29. 29. Analytics & OptimizationPerformance Goals: Reduce page weight (wait)Dev/Optimization Analytics SP2010 Techniques• Yslow • Reinvigorate • Output Caching• Fiddler • Omniture • CSS Sprites• Firebug • Consolidate JS & CSS files• Hammerhead • Google Analytics • Cache JS, CSS and image• Aptimize • Web Trends files in browser • Minification of JS and CSS • Anonymous access for CSS, JS and image files • Javascript Suppression
  30. 30. Advanced Tips & TricksRemove specific content from Search Results <div class=“footer noindex”/> <!--- footer content ---> </div>Security controlled content<Sharepoint:SPSecurityTrimmedControl runat="server"Permissions="ManageWeb"> <!--- content here ---></Sharepoint:SPSecurityTrimmedControl>
  31. 31. Advanced Tips & TricksIncluding a footer in your design?Add s4-notdlg for HTML elements that you don’t want to show in thedialog boxes<div class=“customFooter”><div class=“customFooter s4-notdlg”>
  32. 32. Easily show a Favicon in SharePoint 2010Easily show a Favicon in SharePoint 2010SharePoint 2007 approach<link rel=“shortcut icon” href=“/Style Library/images/favicon.ico”/>SharePoint 2010 approach<SharePoint:SPShortcutIcon runat=“server” IconUrl=“/Style Library/images/favicon.ico”/>
  33. 33. Improve Performance
  34. 34. Javascript Optimization The problem… – SP2010 Javascript payload is large (480k) – Script On Demand framework (SOD) – Removal / suppression isn’t currently supported The solution… – A custom control – Improves page load times by 16%-25%Chris OBrien - SharePoint MVP (
  35. 35. Javascript Optimization Chris OBrien - SharePoint MVP (
  36. 36. Aptimize• Automates many optimizations – Image sprites – Combining/minifying JavaScript & CSS• Filter is installed on WFEs• Good option where no optimization expertise?• Project decision – spend $ on product or implementation effort?
  37. 37. Aptimize
  38. 38. In Conclusion• Design should be about making business sense and achieving business objectives• Users aren’t concerned about the technical solution• Users want performance, convenience and results• Every Web CMS has its quirks• SharePoint remains an evolving and flexible solution
  39. 39. Questions about whether design isnecessary or affordable are quitebeside the point. Design is inevitable.The alternative to good design is baddesign, not no design at all. Douglas Martin Book Design: A Practical Introduction
  40. 40. Thank YouRoyal Oak Grand Rapids306 S Washington Ave 15 Ionia SWSuite 212 Suite 270Royal Oak, MI 48067 Grand Rapids, MI 49503p: (248) 546-1800 p: (616) 776-1600 (c) C/D/H 2007. All rights reserved