1. MARK GOESMANN
256 Savannah Preserve Loop Davenport, FL 33837
(217)502-2561 mgoesma@gmail.com
PROFESSIONAL SUMMARY
Highly motivated individual with 3 years experience in business analysis,project management, and data management.
Strong technical skill in SQL, ETL, and data analysis. Works extremely well with technical and business partners along
with vendors. Motivated to find inefficiencies, streamline processes and resolve problems. Believes in driving business
through continuous improvement. Experienced in defining creative solutions and leveraging innovative ideas that yield
improvements to the bottomline.
SKILLS
Software: MS Office • MS FrontPage • Toad for Oracle and Data Analyst • Edit Plus • HP Service Manager • Reflections FTP Client
• Teradata SQL assistant •SAS Enterprise Guide • Windows Task Scheduler • NetBeans • Interfaces Design • Blackboard • Backlot •
FileZilla • DataFlux • UltraEdit • UltraCompare
Programming Languages: C++ • VB • Java • MIPS • MySQL • TSQL • Interactive C • SAS • Teradata SQL • Oracle SQL
Soft Skills:Goal oriented • Focused • Organized • Inquisitive • Persistent • Ability to multitask • Team player • Flexible • Strong
aspirations towards gaining knowledge • Achieving results and exceeding expectations
EXPERIENCE
Disney Destinations,The Walt Disney Company July 2012 - Present
Customer Managed Relationships Core Business Integration Analyst,Celebration, FL
 Problem solving
o Designing central solution for new spamlaw implementation across the department for both transactional and
marketing communications.
o Acting as a subject matter expert and systemadministrator of newly developed software to modernize campaign
creation across creative, program management, technical solution managers, programmers, and vendors reducing
campaign costs and development time by 25%
 Project Management
o Managed the design and implementation of an automated feed of facility data from IT to populate internally utilized
campaign tables. This improved accuracies and reduced workload by 150 hours annually.
o Managed the creation of an automated process to pull travel agent information from sales and exclude it from
campaigns. This removed over 420,000 travel agent emails from our contactable list.
o Facilitated upgrades to a guest search tool to incorporate valuable indicator utilized in guest research and issue
discovery.
 Programming
o Created file layout, ETL, DDL, and automated the running of job to facilitate loading from vendor. This data was
utilized to make campaigns more effective by only presenting offers to eligible customers.
o Created reporting to detect invalid or NULL locator data returned from vendors in response data. This notified
responsible parties of problems with data immediately receding correction costs and holding accountability.
o Designing reporting to indicate missing or incorrect loading of contact history and response data.This helps
reconcile data and allows for better ability to research issues and be more relevant to the consumer.
 Process improvement
o Simplifying and enhancing critical load process of campaign data into call center systemby removing redundant
actions and automating assignment. This decreases mistakes in loading while improving data quality.
o Engineered and incorporated a new process to flip mailed indicators in contacted history based on hard fail data.
This improves data integrity reconciling what was sent to the vendorwith what was sent to the guest.
o Enhanced the process ofremoving vulgarities from target tables in several different languages,identifying thousands
of records with bad data. This increased the quality of the data sent to our vendors ensuring no offensive names were
ever sent to customers.
o Enriching the hygiene check process for email, address and names removing over 500,000 bad locators from the
contactable mailing list. This increases the quality of the data sent to our vendors,removing errant data and making
our contactable lists more accurate.
 Vendor / partner relations
o Working with 35 different direct mail vendors to facilitate the creation and loading of a CASS write back file
removing 250,000 bad addresses.This improved the accuracy of our mailing list saving the department $125,000
annually in returned mail.
o Identified and worked with different email vendors to correct inconsistencies in email hard fail data. This corrected
over 250,000 incorrectly marked emails.

2. o Representing Core teams to corporate and other partnering lines of business to obtain indicators, suppression files,
and response data utilized by the department.
o Working with IT on large cross discipline projects such as guest recognition and permissions. This improves our
customer data by developing auditing and understanding ofthe cross department data.
 Analytics
o Pulling multimillion row sample files for testing of several different vendorabilities and analyzed the results of their
tests.This allows us to accurately understand the match rate between the vendorand our data before purchasing.
o Analyzing guest permissions for communications and identifying more than a million over suppressed guests. This
allows us to communicate with guests who wanted to be communicated with but were over looked.
 Documentation
o Designed project launch announcements template that were adopted by the Core teams to a portrayed all pertinent
information about a projects launch and linked to a SharePoint page for more details.
o Documented complex core programs and processes code in a comprehensive manor for non-technical users.
o Standardized the vendorfile layout across the department to reduce errors and streamline process.
Disney Destinations,The Walt Disney Company Jan 2012 - July 2012
Customer Managed Relationships Global Data Management professional Internship, Celebration, FL
 Analytics
o Efficiently joined multi-million record tables and analyzed the results to determine problems and/orinefficiencies
o Analyzed the trends of frequency, counts and past activities to determine the cause of 150,000 missing leads and
alerted the process owner
o Completed frequency comparisons on database attributes to determine accordance of different and invalid values
 Documentation / Communication skills
o Co-Authored the documentation of a process that creates approximately 150,000 to 300,000 leads a month
o Created a process flow diagram illustrating file processing time-delays in vendors and internal systems
o Created high level flow diagrams of guest data from the source systemthrough third party vendors and back to
Disney
o Created a 100 field input database mapping for a third party processing vendorinto multiple databases
o Organized, facilitated and summarized minutes for meetings with Disney and external partners
 Streamlined processes
o Automated a complex billing invoice process using SAS reducing resource time from one hour to 15 seconds
o Created automated and manual ad-hoc reports in SAS to summarize and analyze marketing data to easily identify
problems in data loads
o Automated a process to clean and format weekly load data using Visual Basic
Jellyrolls Feb 2010 – Jan 2012
Bar Back, Lake Buena Vista, FL
 Managed and recommended changes to products and inventory to increase sales
 Assisted in setting up displays,sales advertisement, and promotions
 Adhered to established guidelines with in the business organization
 Coordinated with third party vendorto resolve issues with products and equipment
EDUCATION
 Masters ofBusiness Administration March 2014
WebsterUniversity, Orlando, FL
 Bachelor ofArts in Computer Science, Business Administration Minor Dec 2009
Southern Illinois University Edwardsville (SIUE), Edwardsville, IL
ACTIVITIES/CONFERENCES
 Border service learning Ciudad Juarez, Mexico 2007
 Business semester abroad Angers, France 2008
 SUN NetBeans IDE Certification 2009
 SAS Global Forum 2012
 SAS basic and advanced programming training 2012
 Association of National Advertisers 2012