SlideShare a Scribd company logo
PREPARED BY MARISSA CRANDELL
Small Business
Saturday 2017
SOCIAL MEDIA EXECUTIVE SUMMARY
Increase brand
awareness to
showcase our
commitment to
small business
merchants.
EXECUTIVE
SUMMARY
SOCIAL OBJECTIVE SOCIAL GOALS KPIS AUDIENCE
To entice and delight our
audience through
inspiring and engaging
content.
Primary: social
engagement,
impressions
Secondary: followers
& website visits
Supporters of small
businesses
TACTICS
Post store owners' stories
(with their picture)
Use a variety of media to increase
engagements (blog, images, video)
Use the hashtag
#SmallBusinessSaturday in posts
Tag businesses in social posts
Inform business owner participants
on post details and ask to engage
SOCIAL POSTS
RESULTS
IMPRESSIONS ENGAGEMENT
RATE
WEBSITE
SESSIONS
212,029 6.03% 237
CLICK-THROUGH
RATE
0.11%

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Small Business Saturday 2017 | Marissa Crandell Portfolio

  • 1. PREPARED BY MARISSA CRANDELL Small Business Saturday 2017 SOCIAL MEDIA EXECUTIVE SUMMARY
  • 2. Increase brand awareness to showcase our commitment to small business merchants. EXECUTIVE SUMMARY SOCIAL OBJECTIVE SOCIAL GOALS KPIS AUDIENCE To entice and delight our audience through inspiring and engaging content. Primary: social engagement, impressions Secondary: followers & website visits Supporters of small businesses TACTICS Post store owners' stories (with their picture) Use a variety of media to increase engagements (blog, images, video) Use the hashtag #SmallBusinessSaturday in posts Tag businesses in social posts Inform business owner participants on post details and ask to engage