1. SOCIAL
NETWORK

3. REASON #1
BECAUSE VISITING SOCIAL SITES IS NOW THE 1st MOST
POPULAR ONLINE ACTIVITY-AHEAD OF PERSONAL EMAIL.

4. REASON #2
BECAUSE 3 OUT OF 4 ADULDS USE SOCIAL TECHNOLOGY.

5. REASON #3
BECAUSE TIME SPEND ON SOCIAL
NETWORKS IS GROWING AT 3X THE
OVERALL INTERNET RATE,
ACCOUNTING FOR ~10% OF
ALL INTERNET TIME.

6. REASON #4
INBOUND MARKETING IS A LOT MORE COST-EFFECTIVE
THAN TRADITIONAL OUTBOUND MARKETING.

7. REASON #5
INBOUND MARKETING COST 62% LESS PER LEAD THAN
TRADITIONAL.
OUTBOUND: INBOUND:
AVG COST/LEAD: $373 AVG COST/LEAD: $143

8. REASON #6
IF GOOGLE CAN’T FIND YOU, NEITHER WILL ANYBODY ELSE

11. REASON #1
FACEBOOK HAS BECAME THE TOP CHOOSE FOR SOCIAL
SIGN-IN.
WINDOW
LIVE, 6%
TWITTER, 7%
OTHERS, 8%
FACEBOOK, 35%
YAHOO, 13%
GOOGLE, 32%

12. REASON #2
1 OUT OF EVERY 8 MINUTES ONLINE IS SPEND ON
FACEBOOK.

13. REASON #3
“PEOPLE
SHARE, READ
AND GENERALLY
ENGAGE MORE
WITH ANY TYPE
OF CONTENT
WHEN IT’S
SURFACED
TROUGH
FRIENDS AND
PEOPLE THEY
KNOW AND
TRUST.”
MALORIE
LUCICH, FACEBOOK
SPOKESPERSON

14. REASON #4
600 MILLION USERS