2. Communities of
practice
What is it?
A community of practices is a
“group of people informally bound
together by sharing expertise and passion
for a joint-venture”
Keegan Superville | Li Miao | Marie Leborgne
3. Communities of
practice
Through History
…In the Middle Ages…
Medieval guilds
Gathering group of
tradesmen or craftsmen
engaged in the same
occupation
Keegan Superville | Li Miao | Marie Leborgne
4. Communities of
practice
Through History
… Nowadays…
Community of Practices
Gathering people from
a same company, a
same industry or simply
sharing a same interests
Keegan Superville | Li Miao | Marie Leborgne
5. Communities of
practice
A Snapshot Comparison
What’s the Who What holds it How long
purpose? belongs? together? does it last?
Community of Practice
Passion, commitme
To develop members’ As long as there is
Community capabilities, to build Members who
nt, and
an interest in
of Practice identification with
and exchange select themselves maintaining the
the group’s
knowledge group
expertise
Formal work To deliver a product or Everyone who
Job requirements Until the next
group service reports to the
and common goals generation
group’s manager
Project To accomplish a task
Employees assigned The project’s
Until the project has
team by senior milestones and
been completed
management goals
Informal Friends and As long as people
To collect and pass on
A Network people
group of business information
business …who share ahave a reason to
Mutual needs similar change
acquaintances
…who interact regularly learn from and withconnectother
each
….Improve their ability to address their challenges
Keegan Superville | Li Miao | Marie Leborgne
6. Communities of
practice
in Action
Keegan Superville | Li Miao | Marie Leborgne
7. Communities of
practice
•
•
Keegan Superville | Li Miao | Marie Leborgne
8. Communities of
practice
Identification
Informal
networks of
Informal people
Challenge &
networks of domain
problems
people
Challenge &
domain
problems
Keegan Superville | Li Miao | Marie Leborgne
9. Communities of
practice
Provide
•
•
•
Keegan Superville | Li Miao | Marie Leborgne
10. Communities of
practice
Untraditional Measurement
By collecting the stories systematically
Collect stories
Clarify how much did CoP help.
Measuring the value of CoP
Keegan Superville | Li Miao | Marie Leborgne
11. Communities of
practice
Danone Social Innovation Lab
From Danone’s internal and external networks
Community of practices generating through:
2 days of workshops
Follow-up by web-conferences, e-mails, Danone’s social network
Keegan Superville | Li Miao | Marie Leborgne
12. Communities of
practice
Danone Social Innovation Lab
1. Micro farming community 6. Food waste limitation
2. Proximity distribution 7. Nutrition for all
3. Waste collection & valorisation 8. Market for all
4. Toward bio-energy 9. Health community education
5. Carbon for development 10. Danoners Health
Keegan Superville | Li Miao | Marie Leborgne
13. Communities of
practice
Danone Social Innovation Lab
Keegan Superville | Li Miao | Marie Leborgne
Situated learning communityInterested and committed to improving One knows who is in their community but one doesn’t necessarily know who is in their networkA community of practice evolvesTwo main constructs for a community of practice:Co-created content and co-created communityBest: Not just a framework for delivering the status quo but rather become co-owned co-ownership Even with light governance at first, the members of the community start to evolve and develop shared norms.
