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Foundation ● Dave e Gail Liniger
● 1973
● Denver, Colorado, EUA
● RE/MAX - Real Estate
MAXimum
○ Maximum Results
○ Maximum Commission
○ Maximum Cooperation
○ Maximum Formation
○ Maximum Customer Service
○ Maximum Profitability
Logo & Slogan
● "Above the Crowd"
● "Heaven is the limit"
● "No one in the world sells more
real estate than RE/MAX"
Work method
● 115 000 agents; 110 countries; 7090
agencies
● Autonomous professionals
● Exclusively aiming at costumer loyalty
Everybody Wins: The
Story and Lessons
Behind Re/Max
(2004)
Why did I choose the brand?

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Remax

  • 1.
  • 2. Foundation ● Dave e Gail Liniger ● 1973 ● Denver, Colorado, EUA ● RE/MAX - Real Estate MAXimum ○ Maximum Results ○ Maximum Commission ○ Maximum Cooperation ○ Maximum Formation ○ Maximum Customer Service ○ Maximum Profitability
  • 3. Logo & Slogan ● "Above the Crowd" ● "Heaven is the limit" ● "No one in the world sells more real estate than RE/MAX"
  • 4. Work method ● 115 000 agents; 110 countries; 7090 agencies ● Autonomous professionals ● Exclusively aiming at costumer loyalty
  • 5. Everybody Wins: The Story and Lessons Behind Re/Max (2004)
  • 6. Why did I choose the brand?