Dave and Gail Liniger founded RE/MAX in 1973 in Denver, Colorado to provide real estate agents maximum results, commission, cooperation, formation, customer service, and profitability. RE/MAX uses slogans like "Above the Crowd" and "Heaven is the limit" and has over 115,000 agents working autonomously across 7,090 agencies in 110 countries. The book "Everybody Wins: The Story and Lessons Behind Re/Max" from 2004 tells the story of how RE/MAX became the largest real estate brand in the world.