Twitter is an amazing platform for personal and employment branding. Here is a presentation I created and please share and enjoy!

1. How to Use Twitter
to Engage and Create Brand Awareness

2. IDEAS
Why Twitter?
COMPETITIVE INTELLIGENCE
NEW CONNECTIONS

3. What works on Twitter?
LEARN FROM OTHERS
AUTHENTIC HELPFULNESS
HUMAN INTERACTION

4. TRADITIONAL SALES
TRICKING PEOPLE TO CLICK ON
UNWANTED PRODUCT PROMOTIONS
BEING SOLD TO
What does not work on
Twitter?

5. Who is most active on
Twitter?
70% PUBLISH BLOG POSTS
70% COMMENT ON BLOGS
60% WRITE AT LEAST ONE PRODUCT REVIEW

6. Keys to Success on
Twitter
TARGET WHO YOU WILL CONNECT WITH
SHARE INTERESTING CONTENT
BE OF SERVICE TO OTHERS

7. Target Who You Will
Connect With…
FIND THE RIGHT MIX
OF FOLLOWERS
SET UP A
GOOD PROFILE

8. BALANCE QUANTITY WITH QUALITY
The Right Mix of
Followers…

9. Set Up a Good Profile

10. FINDINGFOLLOWERS

14. Share Interesting
Content

15. Share what you’re reading
on the internet

16. A great tool is from Hootsuite-
share page via Hootlet

17. Inspirational Quotes

18. Create Targeted Lists of
People Who Share
Interesting Content

19. Attend Tweet Chats to
Connect and Share
Content

24. *Use Hashtags from Tweetchat throughout the week to connect
*RT your follower’s tweets and people you want to follow
*Recommend followers with #FF and #FollowFriday

26. Find hashtags for conferences with
topics of interest

28. Be of Service to
Others

29. Create lists that will
help your followers

30. What works on Twitter
“THE SOLE MEANING OF LIFE IS TO SERVE
HUMANITY.” TOLSTOY
Twitter Handles:
@MGWorking
@MGTalentLeader
margueritegranat@gmail.com
719.547.7992