Academic presentation about Morph.

2. IDENTITY
Morphing the future
NAME: Morph
• capability to transform
itself, changing shape and
appearance
SLOGAN: Morphing the Future
• the main objective of the gadget
– to change the future of mobile
devices

3. MORPH
Morph is the mobile device of
the future. It allows us to
transform it into different
shapes. It demonstrates the
ultimate functionality that
nanotechnology has
delivered: flexible
materials, transparent
electronics and self-cleaning
surfaces.

4. NANO WHAT?
NANOTECNOLOGY:
• Is the engineering of functional
systems at the molecular scale.
This covers both current work and
concepts that are more advanced.

5. MORPH
The different shaped devices that you see in the
picture are actually the same device. This mobile
can be transformed into a tablet, a phone or
into a bracelet according to the user needs.
Left: tablet mode; middle: phone mode; right: bracelet/wearable mode

6. CHARACTERISTICS

7. OBJECTIVES
Facilitate
communications
Promote Environmently
sustainability friendly
Self- cleaning Change
shape, blend and
Self-preserving adapt
More New aesthetic
functionality in dimenson: more
smaller space attractive

8. TARGET AUDIENCE
• EXPENSIVE GADGET
• Many years of research
• Expensive production
NOWADAYS:
• Recent tecnology
• Being tested in several
companies
IN THE • Lower costs and make Morph
FUTURE: affordable for everyone

9. MARKETING AND ADVERTISING
Online advertising:
• Website
• Facebook fan page
Press advertising:
• Newspaper
• Magazines
Printed materials:
• billboards, brochures, leaflets…
• others

10. WEBSITE: www.morph.com

11. FACEBOOK: www.facebook.com/morph

12. PRESS ADVERTISEMENT

13. Ana Luísa Salgueiro
Mara Santos
Margarida Gomes
ESTGA | PAT5 | TCI | 2011