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Mobile Convention Amsterdam - mobtzu - Jerry Lieveld


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Presentation of mobtzu (Jerry Lieveld)during Mobile Convention Amsterdam.

Mobile Convention Amsterdam - mobtzu - Jerry Lieveld

  1. 1. embracingmobileexperiencesin yourbusiness @jerrylieveld @mobtzu mobile apps for brands
  2. 2. see the movie on youtube
  3. 3. we create, produce and promote APPS & GAMES for BRANDS
  4. 4. that are useful, easy to use, desirable, consistent, have a purpose and are playfulconfidential 4
  5. 5. on iphone, ipad, google android, Vital blackberry
  6. 6. mob mobile apps for brands
  7. 7. there are over 10.900.000.000 apps downloaded until jan 2011 *Source: IDC Jan’11confidential 7
  8. 8. apps downloaded in 2014 *Source: IDC 2011confidential 8
  9. 9. mobile entertainment market grows 15% to dollars in 2011 *Source: Juniper Research March’11confidential 9
  10. 10. 31% android, 30% rim, 20% ios 71% of apps is downloaded on iosconfidential 10
  11. 11. 86% mobile users use their device while watching TV Source: Nielsen (june 2011) N=8.394 US 13-64 yrconfidential 11
  12. 12. 69% use their device while shopping Source: Compete quarterly smartphone report, Jan 2010confidential 12
  13. 13. 1.contextmobile 3.geolocation 4.remote control 5.helps you remember things 6.part of an ecosystem 7.user experienceconfidential 13
  14. 14. user 1.presentation - visual designexperience 2.tasks - how it works 3.infrastructure - technologyconfidential 14
  15. 15. contextconfidential 15
  16. 16. context 1.variable environment 2.constant partial attention 3.interruptions / distractionsconfidential 16
  17. 17. context 1.on the go 2.lean backconfidential 17
  18. 18. context text input 2.multitasking can be challenging’s easy to get lostconfidential 18
  19. 19. sense 2.user benefitsnative & web audience 4.informationconfidential 19
  20. 20. design for mobile first 2.context aware 3.useful, usable, desirable 4.delight, playfulconfidential 20
  21. 21. mobtzu strategic mobile framework Why is it needed: - strategic focus: drive activities that benefit your portfolio/brand - consumer driven: align activities with consumer insights - relevance - decision support: a consistent approach to selecting opportunities - ongoing improvement: measurement of all initiatives to drive learning and future improvement - it’s new territory: apps and mobile landscape is taking off - a plan is needed!confidential 21
  22. 22. mobile process Why is does mobile matter for your business? Brand objectives? Business Business constraints (time/budget) Where should we focus? objectives Exceeding service / Entertainment How did they do? What are people doing with their apps and devices? What can we learn for next time? Evaluation Insights What needs and wants do they have? When to plan for an update When can we be relevant? How are we doing? How visible are we? Launch Concept Where can your apps align with these needs? Opportunities Which insights present the best opportunities? How are we reviewed? When can these concepts be executed? What platforms and how delivered to market? Which markets? Planning Concept How do we achieve the best user experience while How will they be measured? aligning with business objectives and insights? Production Design how do we bring delight and be playful How will they be promoted?confidential 22
  23. 23. 1. focus on needs of the userembrace 2. understand the medium 3. embrace rapid change 4. who owns mobile in your organisation 5. identify the stakeholders 6. technology can guide 7. be playfulconfidential 23
  24. 24. be playfulconfidential 24
  25. 25. thank you jerry lieveld founder & md @mobtzu jerry.lieveld@mobtzu.comfind us on twitter: @jerrylieveld / @mobtzu mobile apps for brands