2. INTRODUCTION
Is a person who identifies and makes
predictions about the development
of trends in culture in general or in a
particular field (such as fashion)
4. 01
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Recent Examples on the Web
And just as importantly, the successful trendspotter can
pinpoint when a trend will fade so businesses can smartly
withdraw.
—Maureen Ballatori, Forbes, 6 June 2022
Last June, the trend-spotters—people whose job is to find
out what colors, styles and moods are hot—camped out in
the Riviera resort town, looking at store windows and
watching what café society was wearing. The verdict: the
cargo pant.
—Jennifer Steinhauer
Trend-spotting is big business. Currently, the biggest name
in the business is Faith Popcorn, whose firm, BrainReserve,
has clients … that pay millions of dollars for the
identification and analysis of trends.
—David Rouse
EXAMPLES
