Future of payments - Insights from Discussions Building on an initial perspe...Future Agenda
The initial perspective on the Future of Loyalty by MasterCard kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Future of payments - Insights from Discussions Building on an initial perspe...Future Agenda
The initial perspective on the Future of Loyalty by MasterCard kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
"The Shopping Cart is Dead" - The Future of CommercePhillip Jackson
A new wave of commerce is upon us but it isn't going to be powered by the catalog-based shopping paradigms of 1990's dotcoms. Instead, this new wave of digital commerce will be powered by our voices, by our presence, by our social currency.
Presented at Magento Imagine 2016 this talk is intended for marketers, developers and store owners thinking about the future of their online business and how to anticipate the new customer acquisition channels in the years to come.
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
If you've ever wanted to write a technical book but weren't sure how to get started, this presentation will help introduce you to O'Reilly Media's products and processes.
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
2017 Digital Retail Innovation: 9 Areas Retail Marketers are Investing and WhySailthru
Sailthru's research and strategy experts unveil new insights from a 2017 retail marketing trends study. Check out the presentation to learn the top trends fueling marketing programs that are exceeding goals, key areas where retail marketers are investing in innovation, practical applications for where and how AI is being tested and strategic recommendations on how to put these insights into action.
MINDFUL TECHNOLOGY // We’ve all been witness to both the delight and the disappointment that can happen when we let technology into the most personal parts of our lives. It can sometimes even seem that we serve the machines more than they serve us. (Are you listening, Alexa?!) There’s no doubt that ever-present technology has improved our lives, given us superpowers, and made us more efficient. But at what cost?
With our addictive apps, sticky widgets, and blindly engaging interactions, we’ve created an era of distraction. Novelty and disruption trump human connection—and these days, even factual truth. We can do better.
As the bits and bytes settle into the most intimate spaces of our lives, our homes, and even our bodies, designers have new responsibilities and obligations. Author and strategist Liza Kindred’s 20-year career in fashion and technology has explored both the challenges and benefits of (literally) weaving tech into our lives. Here she offers a host of practical examples that illustrate an eye-opening framework of design principles to guide us in how we make and use new technology. Learn how to create real insight, joy, and utility while still getting the job done.
Instead of designing for page views, it’s time to design for purpose, for calm, and for compassion. Instead of designing for engagement with interfaces, let’s design for actual engagement with the people and places we love. Instead of simply building better tech, in other words, let’s build for better human connection.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
White Paper_leadsandfeeds - Influencer Marketing.pdfLeadsandFeeds .
In today's digital world, influencers hold immense sway over consumer behavior, making them powerful allies for brands seeking to expand their reach and impact.
Leads & Feeds’ debut research paper, "Influencer Marketing: Decoding The Ultimate Growth Strategy of Modern Times" reveals the game-changing potential of collaborating with social media influencers.
Through real-life examples and straightforward insights, this study decodes the process of influencer marketing, showing how it can drive tangible results for businesses of all sizes.
Whether you're a seasoned marketer or just starting out, this research paper will equip you with the knowledge and tools needed to harness the full potential of influencer collaborations.
Ready to revolutionize your marketing strategy? Click here to check out the research paper today!
https://leadsandfeeds.com/influencer-marketing/
Social Media Week Lagos is open and collaborative. Each year we host hundreds of events thanks to our amazing event partners.
Thanks for your interest in becoming an Event Partner for Social Media Week Lagos. This document should serve as a guide to help you plan the ultimate SMWLagos event.
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Brian Solis
Leaders Magazine features Brian Solis in an in-depth interview that explores innovation, digital Darwinism, distractions and wellness, and the future of business.
LEADERS Magazine Features Brian Solis on Innovation and PurposeBrian Solis
In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy.
Brian also details how companies can create a culture of innovation to grow and scale in uncertain times.
Social Talent Works With Brands & Agencies To Create Unique Audience Experiences With Social Media Content Creators. Established In 2015, Social Talent Develops With Some Of The Leading Global Brands - Bringing Unique Content Experiences For Social Media Audiences Around The Globe. Visit Our Website For More Information http://www.SocialTalentAgency.com | http://www.SocialTalent.co.uk
From Brands to Lovemarks: how to develop a healthy emotional relationship that does not manipulate, but serves your customers. Shared values (Brand Purpose), Community to inspire and support, Trust as the most important currency, Fans building Brands (Earned Media), and the fundamental shift in ownership: it is not you owning your Brand.... but the people. A "Red Paper" worth to read to inspire your brand.
"The Shopping Cart is Dead" - The Future of CommercePhillip Jackson
A new wave of commerce is upon us but it isn't going to be powered by the catalog-based shopping paradigms of 1990's dotcoms. Instead, this new wave of digital commerce will be powered by our voices, by our presence, by our social currency.
Presented at Magento Imagine 2016 this talk is intended for marketers, developers and store owners thinking about the future of their online business and how to anticipate the new customer acquisition channels in the years to come.
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
If you've ever wanted to write a technical book but weren't sure how to get started, this presentation will help introduce you to O'Reilly Media's products and processes.
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
2017 Digital Retail Innovation: 9 Areas Retail Marketers are Investing and WhySailthru
Sailthru's research and strategy experts unveil new insights from a 2017 retail marketing trends study. Check out the presentation to learn the top trends fueling marketing programs that are exceeding goals, key areas where retail marketers are investing in innovation, practical applications for where and how AI is being tested and strategic recommendations on how to put these insights into action.
MINDFUL TECHNOLOGY // We’ve all been witness to both the delight and the disappointment that can happen when we let technology into the most personal parts of our lives. It can sometimes even seem that we serve the machines more than they serve us. (Are you listening, Alexa?!) There’s no doubt that ever-present technology has improved our lives, given us superpowers, and made us more efficient. But at what cost?
With our addictive apps, sticky widgets, and blindly engaging interactions, we’ve created an era of distraction. Novelty and disruption trump human connection—and these days, even factual truth. We can do better.
As the bits and bytes settle into the most intimate spaces of our lives, our homes, and even our bodies, designers have new responsibilities and obligations. Author and strategist Liza Kindred’s 20-year career in fashion and technology has explored both the challenges and benefits of (literally) weaving tech into our lives. Here she offers a host of practical examples that illustrate an eye-opening framework of design principles to guide us in how we make and use new technology. Learn how to create real insight, joy, and utility while still getting the job done.
Instead of designing for page views, it’s time to design for purpose, for calm, and for compassion. Instead of designing for engagement with interfaces, let’s design for actual engagement with the people and places we love. Instead of simply building better tech, in other words, let’s build for better human connection.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
White Paper_leadsandfeeds - Influencer Marketing.pdfLeadsandFeeds .
In today's digital world, influencers hold immense sway over consumer behavior, making them powerful allies for brands seeking to expand their reach and impact.
Leads & Feeds’ debut research paper, "Influencer Marketing: Decoding The Ultimate Growth Strategy of Modern Times" reveals the game-changing potential of collaborating with social media influencers.
Through real-life examples and straightforward insights, this study decodes the process of influencer marketing, showing how it can drive tangible results for businesses of all sizes.
Whether you're a seasoned marketer or just starting out, this research paper will equip you with the knowledge and tools needed to harness the full potential of influencer collaborations.
Ready to revolutionize your marketing strategy? Click here to check out the research paper today!
https://leadsandfeeds.com/influencer-marketing/
Social Media Week Lagos is open and collaborative. Each year we host hundreds of events thanks to our amazing event partners.
Thanks for your interest in becoming an Event Partner for Social Media Week Lagos. This document should serve as a guide to help you plan the ultimate SMWLagos event.
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Brian Solis
Leaders Magazine features Brian Solis in an in-depth interview that explores innovation, digital Darwinism, distractions and wellness, and the future of business.
LEADERS Magazine Features Brian Solis on Innovation and PurposeBrian Solis
In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy.
Brian also details how companies can create a culture of innovation to grow and scale in uncertain times.
Social Talent Works With Brands & Agencies To Create Unique Audience Experiences With Social Media Content Creators. Established In 2015, Social Talent Develops With Some Of The Leading Global Brands - Bringing Unique Content Experiences For Social Media Audiences Around The Globe. Visit Our Website For More Information http://www.SocialTalentAgency.com | http://www.SocialTalent.co.uk
From Brands to Lovemarks: how to develop a healthy emotional relationship that does not manipulate, but serves your customers. Shared values (Brand Purpose), Community to inspire and support, Trust as the most important currency, Fans building Brands (Earned Media), and the fundamental shift in ownership: it is not you owning your Brand.... but the people. A "Red Paper" worth to read to inspire your brand.
Social Media Week is driven by the community. As an Event Partner, your creativity and insight is essential to making Social Media Week an incredible and memorable experience.
Our goal with this guide is to encourage you to be creative when thinking about designing your own event or experience, maximizing its impact.
TREND: How are luxury brands appealing to millennial consumers?Clara Saladich
The evolution of digital has completely changed the way users consume information. The millennial generation is quickly entering its prime in terms of spending power. In years gone by, the predominant channel for discovery was through a window display, then it was a brand's website and now its social media and influencers, especially when considering luxury brands.
This is a brief example of what was discussed on a panel debate with Victoria Buchanan, Strategic Researcher at The Future Laboratory, Henry Kimber, Marketing Manager at IWC and Chris Donnelly, Founder and Managing Director at Verb Brands
A presentation at UXI Studio in Tel Aviv about wearable tech– and 11 design principles for designing better wearable tech, IoT, IoE, and connected devices.
Thoughts on why the world needs open source, and how we can use the ideal of open source to ensure more open, collaborative businesses and business models.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3. SXSW INTERACTIVE 2016
Liza Kindred is founder fashion tech think tank Third
Wave Fashion, and editor of Third Wave Magazine–the
world's first print magazine dedicated to fashion tech
and wearables. She is the author of The Third Wave of
Commerce: How We Buy Now (O'Reilly, 2015) and the
co-author of a book about designing for wearable tech
and connected devices, out in spring 2016. She speaks
globally about how we can design wearable tech that
makes us better, more connected humans. Clients and
partners include technology companies like Cisco and
Vodafone, and fashion brands like Bloomingdales and
Bergdorf Goodman.
@LizaK
LIZA KINDRED:
THIRD WAVE FASHION
4.
5. SXSW INTERACTIVE 2016
Lucie Greene is Worldwide Director of the
Innovation Group, J. Walter Thompson’s futurism,
and innovation consultancy. Based in New York,
Lucie has presented at SXSW Interactive and CES.
She is frequently quoted in The New York Times,
Newsweek, CNN, Bloomberg and Time. She is a
thought leadership columnist for Campaign
magazine and regular contributor to the Financial
Times. Prior to J. Walter Thompson, Lucie was head
of forecasting at leading London trends consultancy
The Future Laboratory, consulting clients including
Google, Estée Lauder, LVMH, Marks & Spencer,
Virgin and Pernod Ricard.
@lucieluxury
LUCIE GREENE:
INNOVATION GROUP,
J. WALTER THOMPSON
7. SXSW INTERACTIVE 2016
Michelle Sadlier is head of Innovation and Social
Media at Hunter boots. She previously held the
positions of global digital communications
consultant for luxury fashion PR agency Karla
Otto, and social media manager for luxury retailer
Net-a-Porter. Born in Dublin and now based in
London, Michelle is a regular speaker at events like
SXSW and is a guest lecturer at various colleges
including Central Saint Martins and Imperial
College London. She is also a founding member of
#FashMash an international fashion and tech
networking platform.
@shelbyshelly
MICHELLE SADLIER:
HEAD OF INNOVATION AND
SOCIAL MEDIA, HUNTER
8.
9. SXSW INTERACTIVE 2016
Ash Huzenlaub is the CEO Commodity Goods,
Inc., the online based creator and retailer of
premium fragrances. He is also Sole
Representative and a Director of ChicBaby
UK, Ltd. He is a life-member of the National
Eagle Scout Association, was a 2003 nominee
for the Southwest Ernst & Young
Entrepreneur of the Year Award, and was the
youngest recipient of the 2003 Business
Press 40-Under-40 Award. He has also
served as a judge for the Texas Youth
Entrepreneur of the Year Awards.
@ashcocom
ASH HUZENLAUB:
CEO, COMMODITY GOOD
12. SXSW INTERACTIVE 2016
Never has so much been expected of
brands. As government resources are
cut back, and competition heats up to
reach digitally connected, demanding,
socially networked, and conscious
consumers, — brands are expected
to be curators, entertainers,
philanthropists, cultural benefactors,
innovators. They are expected to
behave transparently, ethically, and
morally. They are also increasingly,
regardless of category, expected to
deliver experiences.
13. SXSW INTERACTIVE 2016
But in this new competitive terrain,
successful brands are finding that
there are also tangible benefits to
winning over consumers. They’re
gaining stakeholders and
ambassadors, not simply customers.
They’re gaining data and connections
to new talent and innovation
concepts, rather than operating in
silos. They’re winning loyal
employees. They’re also attracting
new consumer bases and securing
their place in the future.
15. KELLOGG’S SPECIAL K
Join us as we identify the top 100
Brands of the Future; exploring how
they are getting it right — WHY they
are getting it right; and what it takes
to be a next generation brand.
Supported by a new exclusive
report, with original consumer data
from The Innovation Group at J.
Walter Thompson.
DNA OF FUTURE BRAND