This document summarizes a paper presented at the Sustainable Brands Conference in 2012 by Gwen Morrison and Anneliza Humlen. The paper discusses how pursuing social responsibility can inspire and sustain retail growth. It provides examples of retailers that have been guided by a commitment to social purpose over profit alone. These retailers have not only survived economic downturns but have thrived. The paper argues that emotional commitment to positive social change can fuel innovation and success in retail. It highlights examples like Panera's "Panera Cares" initiative and Pick n Pay's efforts to source locally and empower communities in developing markets.
Texas Music Water Campaign Book- A ProjectCamy Greisel
The campaign aims to increase brand awareness and knowledge of Texas Music Water bottled water in Austin. Key objectives include raising brand awareness by 20% and brand knowledge by 10%. The "Making of an Icon" campaign uses simple, thought-provoking, and iconic messaging centered around the guitar logo to position Texas Music Water as an iconic Texas brand. Traditional and non-traditional media like billboards, bus wraps, social media, and promotions at music venues will expose Austinites to the brand over 6 months. The budget is $100,000 and success will be evaluated by increased website traffic and social media engagement. An alternative targets rural Texans through radio advertising and in-store promotions at HEB grocery stores.
This document discusses the growing trend of consumers supporting local businesses and how restaurants can capitalize on this trend. It finds that consumers are attracted to local businesses because they feel they can be more trusted and that supporting local businesses helps their community. The document provides suggestions for both independent restaurants and multi-unit restaurants on how to emphasize their local connections, such as hosting events featuring local producers, having a signature local item, and supporting other local businesses and organizations. It stresses that promoting local connections can help restaurants attract customers and make a positive impact.
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "A sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond siloed thinking and take a broader worldview to create meaningful social change through their work.
Local specialty food producers in South Carolina have found success by pursuing their passion for food rather than intentionally going into business. Many owners started small, making products for friends and family, before being encouraged to sell their items more widely. Specialty food sales have grown significantly in recent years, particularly among millennials who want to know the origins of their food. While it requires commitment, specialty food entrepreneurs in South Carolina have benefited from networking opportunities and promoting local products.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
This document discusses cause marketing trends and strategies. It notes the rise of the "G-Generation" who values generosity and giving back. Cause marketing can differentiate brands and consumers prefer when purchases directly support causes. Women are motivated by emotional, personal causes like health, while men prefer rational appeals. Picking the right cause and structuring communications around personal relevance is key. Tying donations to each purchase can drive repeat buying. Long-term cause marketing investments can build strong brand equity over time.
How brands are winning (and losing) with Canadian women - April 2014Kim MacFarlane
This document summarizes the results of a study on the brands that Canadian women love and hate. The top 10 most loved brands according to the study are: 1) Tim Hortons, 2) Walmart, 3) Costco, 4) Facebook, 5) Apple, 6) Shoppers Drug Mart/Pharmaprix, 7) Starbucks, 8) Google, 9) Ikea, and 2) Dove. The study provides insights into why these brands are loved, such as their affordability, ability to save time and money, role in connecting women, and support of local communities. The document also discusses some of the top hated brands and reasons why brands can lose favor with women.
Mickey\'s Print Portfolio Slide Show (3 22 11)mickeylonchar
This document contains a summary of creative work by Mickey Lonchar including print, magazine, and outdoor advertising campaigns for various clients. Some of the highlighted campaigns include helping increase sales of Cordon Negro Brut sparkling wine by 6% annually, increasing potato consumption by 11% through work for the National Potato Board, and successfully preventing additional alcohol regulations through an "Honestly American" campaign for Anheuser-Busch. The document provides brief summaries of over 30 campaigns across different industries.
Texas Music Water Campaign Book- A ProjectCamy Greisel
The campaign aims to increase brand awareness and knowledge of Texas Music Water bottled water in Austin. Key objectives include raising brand awareness by 20% and brand knowledge by 10%. The "Making of an Icon" campaign uses simple, thought-provoking, and iconic messaging centered around the guitar logo to position Texas Music Water as an iconic Texas brand. Traditional and non-traditional media like billboards, bus wraps, social media, and promotions at music venues will expose Austinites to the brand over 6 months. The budget is $100,000 and success will be evaluated by increased website traffic and social media engagement. An alternative targets rural Texans through radio advertising and in-store promotions at HEB grocery stores.
This document discusses the growing trend of consumers supporting local businesses and how restaurants can capitalize on this trend. It finds that consumers are attracted to local businesses because they feel they can be more trusted and that supporting local businesses helps their community. The document provides suggestions for both independent restaurants and multi-unit restaurants on how to emphasize their local connections, such as hosting events featuring local producers, having a signature local item, and supporting other local businesses and organizations. It stresses that promoting local connections can help restaurants attract customers and make a positive impact.
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "A sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond siloed thinking and take a broader worldview to create meaningful social change through their work.
Local specialty food producers in South Carolina have found success by pursuing their passion for food rather than intentionally going into business. Many owners started small, making products for friends and family, before being encouraged to sell their items more widely. Specialty food sales have grown significantly in recent years, particularly among millennials who want to know the origins of their food. While it requires commitment, specialty food entrepreneurs in South Carolina have benefited from networking opportunities and promoting local products.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
This document discusses cause marketing trends and strategies. It notes the rise of the "G-Generation" who values generosity and giving back. Cause marketing can differentiate brands and consumers prefer when purchases directly support causes. Women are motivated by emotional, personal causes like health, while men prefer rational appeals. Picking the right cause and structuring communications around personal relevance is key. Tying donations to each purchase can drive repeat buying. Long-term cause marketing investments can build strong brand equity over time.
How brands are winning (and losing) with Canadian women - April 2014Kim MacFarlane
This document summarizes the results of a study on the brands that Canadian women love and hate. The top 10 most loved brands according to the study are: 1) Tim Hortons, 2) Walmart, 3) Costco, 4) Facebook, 5) Apple, 6) Shoppers Drug Mart/Pharmaprix, 7) Starbucks, 8) Google, 9) Ikea, and 2) Dove. The study provides insights into why these brands are loved, such as their affordability, ability to save time and money, role in connecting women, and support of local communities. The document also discusses some of the top hated brands and reasons why brands can lose favor with women.
Mickey\'s Print Portfolio Slide Show (3 22 11)mickeylonchar
This document contains a summary of creative work by Mickey Lonchar including print, magazine, and outdoor advertising campaigns for various clients. Some of the highlighted campaigns include helping increase sales of Cordon Negro Brut sparkling wine by 6% annually, increasing potato consumption by 11% through work for the National Potato Board, and successfully preventing additional alcohol regulations through an "Honestly American" campaign for Anheuser-Busch. The document provides brief summaries of over 30 campaigns across different industries.
Yellowwood Social Innovation White_Paper_2016_[1]Jessica Hubbard
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "a sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond traditional siloed approaches and take a broader worldview to create meaningful social change through their work.
Business to Society Marketing - Kotler's Marketing 3.0Nakul Patel
An article evaluating the recent brand communication strategies of some companies based on Dr. Philip Kotler's latest book - Marketing 3.0
This article aims at connecting dots in what has been taught in book and how it is being done on ground level.
Doing Business on Purpose - Yellowwood (download version)David Blyth
The document discusses how having a clear sense of organizational purpose can transform businesses and drive positive impact. It argues that purpose-driven organizations are able to build more meaningful relationships with customers and employees, differentiate their brands, and ultimately grow their bottom line. The document provides examples of companies that have found success by aligning their business behind a higher purpose that goes beyond profits alone. It also addresses some myths about organizational purpose, finding that purpose is not just for non-profits but can be an effective business strategy when implemented authentically.
Meeting the challenges of globalization3Brian Berger
This document summarizes a speech given by the president and CEO of the National Retail Federation (NRF) about the challenges of globalization for retailers. It discusses how retailers are choosing to move forward despite economic uncertainty and concerns about globalization. It also describes how charitable giving and social responsibility are becoming increasingly important for retailers, both domestically and globally, as consumers expect companies to support local communities. Retailers must balance the need to expand globally with sensitivity to local cultures and standards.
Goodwill Industries is undergoing a brand overhaul to address negative perceptions of second-hand shopping and increase awareness of their mission. The rebranding will focus on maintaining Goodwill's values while improving store appearance and positioning the brand as a choice for those wanting to support their community. Research shows Goodwill of Southern California is highly successful but opportunities exist to grow donations and sales. The marketing plan will employ advertising, social media, and community events to better inform potential customers and donors of Goodwill's community impact. The goal is to increase employment among disabled citizens in California by 5% following a successful rebranding.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Pernod Ricard USA has assembled a team of trade marketing experts led by Frank Polley to pioneer new channels and retool their approach to on- and off-premise marketing. The team includes directors overseeing brand education, multicultural marketing, trade marketing, on-premise engagement and marketing operations. They are focused on collaborating across departments and measuring the impact of their plans. A key focus is evolving the brand ambassador program to provide highly engaged representatives who are experts on their brands and social media.
This document summarizes a paper presented at the International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective. The paper discusses the relationship between marketing innovations and ethics, arguing that they can be inversely related. It covers topics such as defining marketing and innovation, diffusion of innovations, marketing innovations, ethical marketing, emerging ethical issues faced by businesses, and the social responsibility of businesses. The conclusion is that today's challenge for marketers is to achieve goals by integrating marketing innovation to build trust with customers, consumers, and society.
The triple bottom line consists of financial profit (or success), social justice, and environmental protection. It is sometimes summarized as “Profits, People, and Planet.” An intimately related concept is “sustainability”---corporations that are built to last, societies that are stable and just, and a global natural environment that is in a healthy equilibrium. The basic argument is that we live in a time when a narrow, short-term focus on the financial bottom line alone will generate dysfunctions among people and in the environment that will come back to bite the corporation.
Sustainability and the “3BL” are, instead, about mutual benefits flowing in all three directions. The challenge is to find the sustainability “sweet spot” (think golf) where all three interests coincide. Example: Toyota’s Prius low-fuel hybrid benefits the environment, the people who build or buy them, and the owners of the company. Certainly there will be trade-offs; 3BL choices and strategies will require negotiation and compromise. But this is now an economic reality, not just an altruistic dream
It could be argued that what’s new here is just a strong case that financially successful companies must think more broadly and holistically and be sure to take into account all their stakeholder interests, including the environment and society. But it is still the financial bottom line driving the business.
Business ethics is a huge canvas, bigger than sustainability, CSR, corporate governance, or the 3BL. Business ethics is about doing the right thing and building good organizations. Business ethics and values grow out of purposes, missions, and visions and are organically intertwined with corporate cultures. There are more than three bottom lines---there are bottom lines related to every stakeholder. Business ethics doesn’t just ask how to keep three of those stakeholders (owners, environment, society) going and make them last (sustain them) but about what is right and fair and just, about what would constitute excellence and success.
This document summarizes a report about how mainstream brands can align with consumer values around environmental and social responsibility to build stronger brands and unlock commercial opportunities. It argues that deep shifts in consumer values have created opportunities for brands that recognize consumers' increasing demand for brands to have sustainability "built in". The report aims to provide a practical framework for marketers and businesses to understand their role and opportunities in pursuing sustainable development goals through a values-aligned approach to branding and marketing. It examines areas of common ground between business goals and sustainability, and proposes using environmental and social values to create more valuable brands that satisfy changing consumer demands and preferences.
The document discusses how the customer experience should evolve for a world in lockdown due to the COVID-19 pandemic. It describes 8 ways that the human experience has fundamentally changed, including a loss of control, renewed health and safety concerns, physical distance from others, shifting priorities, disrupted habits, uncertainty, lack of variation in daily life. It provides examples of how people are responding to these changes and opportunities for brands to understand and address customers' new needs and behaviors during this period.
1) The document discusses the ethical issues with exploiting social paradigms and cultural marketing. Specifically, it examines how some companies target lower-income minority groups with their advertising and products.
2) It provides examples of questionable marketing practices in industries like pharmaceuticals. Many consumers feel companies prioritize profits over people.
3) Culture plays a large role in how people view the world and make purchasing decisions. Marketers must understand cultural differences to be successful in other countries and avoid disrespecting values. Overall changes are needed to build trust between companies and consumers.
Making purpose pay: inspiring sustainable living by UnileverAntonio Nunez Lopez
We encourage our brand managers and marketers to take a stance and make a positive difference to society. Purpose defines a brand in people's minds and is best delivered through action. It's only through action that consumers will see purpose as more than marketing.
This document previews a consumer trends report focused on trends in 2018. It discusses gathering insights from over 250 people across different industries to identify shifting consumer expectations. Seventy-five trends impacting healthcare, marketing, consumers, digital and commercial models were identified. Specific trends are outlined covering topics like home DNA testing, cost transparency, information consumption speeds, anxiety levels, fatherhood trends, political activism, direct-to-consumer brands, inclusive products, the rise of plant-based diets, women's advancement, engaged health consumers, and choosing childfree lifestyles. The document emphasizes understanding shifting experiences and expectations to effectively engage consumers.
Writing Sample - MARKETING, MATERIALISM AND INJURIOUS CONSUMPTION IN U.S. CUL...tnwamkpa
Marketing influences consumer behavior and contributes to materialism and injurious consumption in the US in several ways:
1) Advertising appeals to psychological needs like esteem and belongingness, encouraging people to purchase brands and products as a means of gaining status or fitting in.
2) Marketing to children at a young age socializes them to aspire to wealth and fame, making them brand-oriented and materialistic as adults.
3) Some marketing of unhealthy products like tobacco and junk food disproportionately targets vulnerable groups, contributing to health issues.
4) While consumers have free will, marketing does reflect and reinforce societal values of overconsumption through constant messaging encouraging more purchasing.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
Yellowwood Social Innovation White_Paper_2016_[1]Jessica Hubbard
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "a sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond traditional siloed approaches and take a broader worldview to create meaningful social change through their work.
Business to Society Marketing - Kotler's Marketing 3.0Nakul Patel
An article evaluating the recent brand communication strategies of some companies based on Dr. Philip Kotler's latest book - Marketing 3.0
This article aims at connecting dots in what has been taught in book and how it is being done on ground level.
Doing Business on Purpose - Yellowwood (download version)David Blyth
The document discusses how having a clear sense of organizational purpose can transform businesses and drive positive impact. It argues that purpose-driven organizations are able to build more meaningful relationships with customers and employees, differentiate their brands, and ultimately grow their bottom line. The document provides examples of companies that have found success by aligning their business behind a higher purpose that goes beyond profits alone. It also addresses some myths about organizational purpose, finding that purpose is not just for non-profits but can be an effective business strategy when implemented authentically.
Meeting the challenges of globalization3Brian Berger
This document summarizes a speech given by the president and CEO of the National Retail Federation (NRF) about the challenges of globalization for retailers. It discusses how retailers are choosing to move forward despite economic uncertainty and concerns about globalization. It also describes how charitable giving and social responsibility are becoming increasingly important for retailers, both domestically and globally, as consumers expect companies to support local communities. Retailers must balance the need to expand globally with sensitivity to local cultures and standards.
Goodwill Industries is undergoing a brand overhaul to address negative perceptions of second-hand shopping and increase awareness of their mission. The rebranding will focus on maintaining Goodwill's values while improving store appearance and positioning the brand as a choice for those wanting to support their community. Research shows Goodwill of Southern California is highly successful but opportunities exist to grow donations and sales. The marketing plan will employ advertising, social media, and community events to better inform potential customers and donors of Goodwill's community impact. The goal is to increase employment among disabled citizens in California by 5% following a successful rebranding.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Pernod Ricard USA has assembled a team of trade marketing experts led by Frank Polley to pioneer new channels and retool their approach to on- and off-premise marketing. The team includes directors overseeing brand education, multicultural marketing, trade marketing, on-premise engagement and marketing operations. They are focused on collaborating across departments and measuring the impact of their plans. A key focus is evolving the brand ambassador program to provide highly engaged representatives who are experts on their brands and social media.
This document summarizes a paper presented at the International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective. The paper discusses the relationship between marketing innovations and ethics, arguing that they can be inversely related. It covers topics such as defining marketing and innovation, diffusion of innovations, marketing innovations, ethical marketing, emerging ethical issues faced by businesses, and the social responsibility of businesses. The conclusion is that today's challenge for marketers is to achieve goals by integrating marketing innovation to build trust with customers, consumers, and society.
The triple bottom line consists of financial profit (or success), social justice, and environmental protection. It is sometimes summarized as “Profits, People, and Planet.” An intimately related concept is “sustainability”---corporations that are built to last, societies that are stable and just, and a global natural environment that is in a healthy equilibrium. The basic argument is that we live in a time when a narrow, short-term focus on the financial bottom line alone will generate dysfunctions among people and in the environment that will come back to bite the corporation.
Sustainability and the “3BL” are, instead, about mutual benefits flowing in all three directions. The challenge is to find the sustainability “sweet spot” (think golf) where all three interests coincide. Example: Toyota’s Prius low-fuel hybrid benefits the environment, the people who build or buy them, and the owners of the company. Certainly there will be trade-offs; 3BL choices and strategies will require negotiation and compromise. But this is now an economic reality, not just an altruistic dream
It could be argued that what’s new here is just a strong case that financially successful companies must think more broadly and holistically and be sure to take into account all their stakeholder interests, including the environment and society. But it is still the financial bottom line driving the business.
Business ethics is a huge canvas, bigger than sustainability, CSR, corporate governance, or the 3BL. Business ethics is about doing the right thing and building good organizations. Business ethics and values grow out of purposes, missions, and visions and are organically intertwined with corporate cultures. There are more than three bottom lines---there are bottom lines related to every stakeholder. Business ethics doesn’t just ask how to keep three of those stakeholders (owners, environment, society) going and make them last (sustain them) but about what is right and fair and just, about what would constitute excellence and success.
This document summarizes a report about how mainstream brands can align with consumer values around environmental and social responsibility to build stronger brands and unlock commercial opportunities. It argues that deep shifts in consumer values have created opportunities for brands that recognize consumers' increasing demand for brands to have sustainability "built in". The report aims to provide a practical framework for marketers and businesses to understand their role and opportunities in pursuing sustainable development goals through a values-aligned approach to branding and marketing. It examines areas of common ground between business goals and sustainability, and proposes using environmental and social values to create more valuable brands that satisfy changing consumer demands and preferences.
The document discusses how the customer experience should evolve for a world in lockdown due to the COVID-19 pandemic. It describes 8 ways that the human experience has fundamentally changed, including a loss of control, renewed health and safety concerns, physical distance from others, shifting priorities, disrupted habits, uncertainty, lack of variation in daily life. It provides examples of how people are responding to these changes and opportunities for brands to understand and address customers' new needs and behaviors during this period.
1) The document discusses the ethical issues with exploiting social paradigms and cultural marketing. Specifically, it examines how some companies target lower-income minority groups with their advertising and products.
2) It provides examples of questionable marketing practices in industries like pharmaceuticals. Many consumers feel companies prioritize profits over people.
3) Culture plays a large role in how people view the world and make purchasing decisions. Marketers must understand cultural differences to be successful in other countries and avoid disrespecting values. Overall changes are needed to build trust between companies and consumers.
Making purpose pay: inspiring sustainable living by UnileverAntonio Nunez Lopez
We encourage our brand managers and marketers to take a stance and make a positive difference to society. Purpose defines a brand in people's minds and is best delivered through action. It's only through action that consumers will see purpose as more than marketing.
This document previews a consumer trends report focused on trends in 2018. It discusses gathering insights from over 250 people across different industries to identify shifting consumer expectations. Seventy-five trends impacting healthcare, marketing, consumers, digital and commercial models were identified. Specific trends are outlined covering topics like home DNA testing, cost transparency, information consumption speeds, anxiety levels, fatherhood trends, political activism, direct-to-consumer brands, inclusive products, the rise of plant-based diets, women's advancement, engaged health consumers, and choosing childfree lifestyles. The document emphasizes understanding shifting experiences and expectations to effectively engage consumers.
Writing Sample - MARKETING, MATERIALISM AND INJURIOUS CONSUMPTION IN U.S. CUL...tnwamkpa
Marketing influences consumer behavior and contributes to materialism and injurious consumption in the US in several ways:
1) Advertising appeals to psychological needs like esteem and belongingness, encouraging people to purchase brands and products as a means of gaining status or fitting in.
2) Marketing to children at a young age socializes them to aspire to wealth and fame, making them brand-oriented and materialistic as adults.
3) Some marketing of unhealthy products like tobacco and junk food disproportionately targets vulnerable groups, contributing to health issues.
4) While consumers have free will, marketing does reflect and reinforce societal values of overconsumption through constant messaging encouraging more purchasing.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.