Join 250ok and Mapp Digital to learn all about AMP and the future of email. During this webinar, Matthew Vernhout, Director of Privacy and Industry Relations from 250ok and Ajit Bola, Senior Account Manager at Mapp, will be talking about all things AMP.

1. AMP UP YOUR
EMAIL GAME
WEBINAR
HOSTED BY:

2. Webinar Agenda ● Introductions
● What is AMP?
● AMP Use Cases
● Discussion Points for AMP
● Q&A

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Matthew Vernhout
DIRECTOR OF PRIVACY, 250ok
Ajit Bola
SENIOR ACCOUNT MANAGER, MAPP
WEBINAR AMP UP YOUR EMAIL GAME

4. What is AMP?

5. WEBINAR AMP UP YOUR EMAIL GAME
AMP: Accelerated Mobile Pages
WEBINAR AMP UP YOUR EMAIL GAME
● Started as a solution for faster mobile, first announced in October 2015
● AMP for email support was announced in 2019 with Gmail, Mail.ru and Outlook.com
● Features:
○ Dynamic emails with interactive features such as browse, carousels, pools,
doodles and bookings
○ Drives engagement with consumers while staying in the inbox

6. AMP Use Cases

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10. Discussion Points for AMP

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What is the future of AMP?
WEBINAR AMP UP YOUR EMAIL GAME

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Are there any security concerns?
WEBINAR AMP UP YOUR EMAIL GAME

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How will AMP affect tracking and analytics?
WEBINAR AMP UP YOUR EMAIL GAME

14. Q & A
WEBINAR AMP UP YOUR EMAIL GAME

15. Thank You
WEBINAR AMP UP YOUR EMAIL GAME