5. ď‚ž Adidas is a German multinational
corporation that designs and manufactures
sports shoes, clothing and accessories
headquartered in Herzogenaurach, Bavaria. It is
the largest sportswear manufacturer in Europe
and the second biggest in the world.
ď‚ž Adidas was founded in 1924 by ADOLF (ADI)
DASSLER
ď‚ž GOT REGISTERED IN 1948
6. Logo #1 : The Three Stripes
This logo doesn’t have a specific look.
Company simply placed three black stripes on everything that they
manufactured.
Owner of the company liked to call his business “The Three Stripes
Company”.
Even as new logos have replaced the old ones, company remains
loyal to the three stripes look.
7. • Logo #2 : The Trefoil
• Trefoil was the second adidas logo.
• On some products, particularly on line of classic product. Theme of Three Stripes
is still evident in the look that it crosses it diagonally.
• Chosen because the company wanted to portray a brand which was lot larger and
more diverse while still keeping the classic adidas look.
8. ď‚— Logo #3 : The Three Bars
ď‚— Latest logo, represents some of the finest equipments
that adidas sells.
ď‚— Logo is supposed to have a lot of meaning, a company
wanted to keep the three stripes, but also add
something to give the logo some power.
ď‚— It resembles a mountain, like it is challenging the
people who buy adidas products to push themselves to
their limits.
14. ď‚ž The Adidas Group strives to be the
global leader in the sporting goods
industry with brands built on a
passion for sports and a sporting
lifestyle.
16.  The company is consumer focused and therefore to
continuously improve the quality, look, feel and
image of the product to match and exceed
consumer expectations.