PUMA PPT

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SPORTING GOODS COMPANY.'PUMA'

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PUMA PPT

  1. 1. MADE BY- UTKARSH TRIPATHI
  2. 2. COMPANY PROFILE • A Germany based company engaged in manufacture of sport equipment operating worldwide through its subsidiaries. DIVISION OF OPERATIONS • Footwear range; cross training, motor sports, running, soccer, tennis etc. • Apparel line; t-shirts, track jackets, pants and hooded sweat shirts. • Accessories; backpacks, belts, headwear, socks and utility bags.
  3. 3. First logo of Puma HISTORY  Dassler brother in the year 1924 formed a company named Gebrüder Dassler Schuhfabrik (DASSLERS BROS. SHOE FACTORY).  In 1948 they split their business , adolf dassler named his company as ADIDAS and rudolf dassler named his as RUDA (RUdolf DAssler) but later changed it into PUMA .  It’s headquarter is located in germany  Puma became a public company in 1986
  4. 4. PUMA TODAY • Puma AG has approximately 10,700 employees and distributes its products in more than 80 countries • Its ceo is bjorn gulden since april 2013 • Puma is the main producer of enthusiast driving siuts, racing shoes, casual shoes and apparels also. • They are the prime producer in formula one and NASCAR especially. • It is the official sponsor of Fifa world cup. • It is in collaboration with famous automobile companies like bmw and ferrari
  5. 5. PHASES IN MANAGEMENT PHASE I : • Puma’s long-term corporate development plan starts whereby the aim is to restructure the company and establish a solid financial footing. • Puma registers a profit for the first time since its IPO in 1986 • Puma represents its Puma cell technology, the first foam free mid-sole PHASE II : • Puma’s long-term plan starts. They aim to reposition the brand through investment in marketing and product development. • Puma and Jil Sander jointly launch a footwear collection. • Puma opens its door for e-commerce by creating their website, www.puma.com.
  6. 6. PHASES IN MANAGEMENT (continue) PHASE III : • PHASE III further aims to explore potential of the brand by generating desirable and profitable growth. • Puma finally signs on the official supplier of apparel and footwear in the FIA world RALLY CHAMPIONSHIP WRC. • Puma becomes the official supplier of racing shoes to MICHEAL SCHUMACHER. PHASE IV : • In PHASE IV puma empowers itself to be the most desirable sportslifestyle company. • Puma enters into a contract with worlds premier motorcycle company DUCATI and sponsors one of the top Moto GP teams. • Puma plans to develop sports fashion collection of the brand.
  7. 7. OVERSEAS SALES Sales 750 ASIA/PACIFIC AMERICA 1350 EMEA 1100
  8. 8. vs. PUMA ADIDAS Mixing the influences of sports, lifestyle and fashion Improving every athletes performance through innovation, Fits your active lifestyle. Performs at the highest level -Distinctive trend setting styles -Branded retail experiences -Co-developing celebrity lines -Co-branding partnerships -Mass customizations -Promotional events -footwear technology innovations -Automatic customization -Co-developing celebrity lines -Classic styles and heritage -Tradition -Mass customization Mixing the influences of sports and lifestyle Clear, orderly, practical, hi-tech, classic, sophisticated, sincere.
  9. 9. SWOT ANALYSIS STRENGTHS OPPURTUNITIES Experiences in R&D Fitness type Branding Technology Management and international strategy Acquisitions and Sponsorship WEAKNESS THREATS Missing sports segments Actual economic condition Low financial resources compared to rivals High competition and imitation of products
  10. 10. ANNUAL STATISTICS ANNUAL STATISTICS
  11. 11. ANNUAL STATISTICS
  12. 12. THANK YOU

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