2. Introduction to the Organization
o Kathmandu Marriot Hotel
o 5-star service
o Located in the heart of Kathmandu
o Appropriate for organizing a conference or event
o Development of IS and IT
o Integration of business activities and IS
o New ways of communicating, booking a flight, reserving a room in a hotel
o IS as a backbone for the tourism industry
3. Introduction to the System
o Yffjh
o Property Management System (PMS)
o Central Reservation System (CRS)
o Website booking engine, channel manager, revenue management system.
4. Introduction to the System
Revenue
Manager
CRS PMS
Online Travel Agencies
Global Distribution System
Metasearch Websites
Data
5. Organizational Structure
General Manager
Executive Assistant Manager
Assistant Executive Housekeeper
Marketing and Sales
Accounting and Finance Department
Front Office
7. Business Process and Problem Analysis
• Identification of source of business
• Communication with the hotel
• Formulation of the reservation request
• Reservation acceptance
• Confirmation notification
• Modification and pre-arrival activity
8. Problem Analysis
Capabilities
• Allows multiple booking option
• Build guest relationship prior to their arrival
• Reservation management
• Respond quickly to reservation challenges
• Obtain expert decision to satisfy customer’s
expectation
• Secure card payment system
Problems and Limitations
• High chance of fraud or scam through online
booking
• Server problem/error
• Problem in refund policy after cancellation of
reservation
• May take long period of time for reservation
• May create difficulty to interact with the
employee in large hotels
9. Swot Analysis
Strength
Cloud powered
High adaptability
Excellent efficiency
and productivity
Speed to market
Strong and decisive
leadership
Weakness
Unwilling to convince
No direct customer
interaction
Confusing service
policies
Need of internet
access
Opportunities
Full utilization of
internet
Continuous availability
of system
Better customer service
Boosts an organization’s
competitive advantage
Threat
Increasing
competition
Customer
expectation
Safety concerns
Change in trends