Mass culture


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Kleanthis Sotiriou,Mass culture

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Mass culture

  1. 1. KleanthisSotiriou<br />Mass Culture<br />
  2. 2. What is Mass Culture?<br />
  3. 3. Explaining Model Forms<br />Mass Communication<br />The advantage of people to be continuously in touch, communicate and be able to move even by distance. Transportation methods (airplanes, Cars,Trains,etc..) and communication forms<br /> ( Mobile phones, Internet)<br />Mass Society<br />An abstraction that postulated a mass of isolated and alienated individuals whose relation to an authority, such as totalitarian state, was the only bond to unite them.<br />Mass Culture<br />A term deprecating the value of commercially marketed arts and entertainment packaged to appeal to people in particular demographic categories.<br />
  4. 4. Mass Communication<br />
  5. 5. Mass Communication<br />Ways of Communication :<br />Direct : The meaning of the message is communicated essentially by the way words.<br />Indirect : The meaning is not only in the words, but mostly in the outline context of a conversation.<br />Media Technology purpose is able to distribute massive information of content and delivered it to the receiver. Networking communication such as the Internet combine and saturated that particular content and extent it according to some Propagandists and some public relations socialists.<br />
  6. 6. Mass Communication<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."<br />(Media enables the content (Text message, Picture, Video, etc..) to be expand in a totally different geographical place that we are. Radio and Television enables us to reach and communicate world wide.)<br />.<br />
  7. 7. Mass Communication<br />The way we behave, we act, we talk and many more that makes us contribute in our daily life is it clear that is not been influenced by the media ? Imagine a group of many individuals with different backgrounds, orientations and skills which have become more interdependent without an indirect speech discussing matters of social and political matters.<br />Public sphere/Public Opinion<br />Habermas made a distinction between life world and system. The public sphere is an extension of the life world in many respects; system refers to the market economy and the state apparatus. The life world is the immediate milieu of the individual social actor.<br />Manipulation of Public opinion<br />Propaganda is the manipulation of public opinion, basically it's been carried through the Media because Media can influence masses of people in very short time persuading them for or against a cause.<br />.<br />
  8. 8. Mass Communication<br />The media have affected culture. There has been a far-reaching transformation of the general way of life, particularly in how people spend their leisure hours and how they take part in celebratory occasions. <br />Traditional folk art and customary recreational activities have been partly replaced by an unprecedented flood of symbolic goods produced for the market or sold to media organizations for dissemination to their audiences.<br />
  9. 9. Do we depend on Media?<br />Or is part of our life?<br />The need of people since his existence<br />was to communicate. What makes peoples special from other species is the social interaction.<br />According to Blumer : “The object that can attract a temporary mass typically arises outside the domain of local group life...The mass that behaves.....” (Blumer,1935,p.118)<br />
  10. 10. Mass Culture<br />
  11. 11. Mass Culture Definition<br />The term 'mass' denotes great volume, range or extent (of people or production) and reception of messages. (McQuail,D,2005) <br />Mass Culture =noun : the culture that is widely disseminated via the mass media<br />
  12. 12. Mass Culture<br />Mass culture is popular culture 2. The main determinant of mass culture is the profit 3. Standardised, formulaic and repetitive products of mass culture are then sold to a passive audience, prone to manipulation by mass media<br /> 4. To sell the product must be bland and standardised to a formula.5. Both folk and high art at risk from mass culture 6. However an artistic avant-garde can play a defensive role, as by definition, it is outside the market place, and can maintain standards.<br />
  13. 13. Mass Society<br />
  14. 14. Mass Society<br />”Modern organisations are able to connect the local and the global in ways which would have been unthinkable in more traditional societies and in so doing routinely affect the lives of many millions of people.”(Giddens,1990).<br />Profit?<br />The important point about 'mass' is not that a given number of individuals receives the products, but rather that the products are available in principle to a plurality of recipients. (Thompson,1995)<br />
  15. 15. Mass Society<br />Media technology improve people to developed in many areas.(Social, Religious, Political, etc..)With other words what ever surrounds the society. We can reach people in the other edge of the world with a click of a mouse. But a question that is been remaining is how it can be living among with totally strangers and coexist with them?<br />“What connects them are not the bonds of sympathy but the necessities of life” ( Geiger,1955).<br />
  16. 16. References<br />Bibliography<br />Blau,P.(1955).The dynamics of bureaucracy: A study of interpersonal relations in two government bureaucracies. Chicago: University of Chicago Press.<br />Blumer,H.([1936]1951)The field of collective behaviour. In A.M.Lee(Ed).Principles of Sociology(pp.165-222).New York : Barnes & Noble.<br />Geiger,T.(1955).Die Legende von der Massengesellschaft.Acta Sociologic,1 75-79.<br />Kornhauser,W.(1959).The politics of mass society. Glencoe,IL: Fisher Unwin.<br />LeBon,G.([1895]1916).La psychologie des foules.Paris: Alcan<br />Lippmann,W.(1922).Public opinion. New York : Harcourt, Brace<br />Park,R.E.([1902]1972).The crowd and the public and other essays(D.Levine,Ed.)Chicago : University of Chicago Press.<br />Giddens,A.,The consequences of Modernity,Cambridge:Polity,1990.<br />Simmel,G.(1950).The sociology of Georg Simmel(K.H.Wolff,Trans.).New York : Free Press<br />McQuail,D. McQuail's Mass Communication Theory (Sixth edition) (Sage, 2005)<br />Thompson, John B.: The Media and Modernity (Polity, 1995).<br />Habermas, Jürgen. The Structural Transformation of the Public Sphere: An Inquiry into a category of Bourgeois Society. Trans. Thomas Burger with Frederick Lawrence. Cambridge, MA: MIT Press, 1991.<br />Websites<br />(, access 23.2.2011)<br />(,access 23.2.2011)<br />(, access 23.2.2011)<br />