2. PRINT MEDIA
Print media is one of the oldest and basic form of communication.
The contribution of print media in providing information and
transfer of knowledge is remarkable.
Print media is one of the oldest form of advertising.
It has the advantage of making a longer impact on the minds of the
reader, with more in-depth reporting and analysis.
It includes newspapers, magazines, books, journals, banners and
posters.
4. TYPES OF PRINT MEDIA
Newspapers
Magazines
Books
Journals
5. NEWSPAPERS
Newspapers are the most popular form of
print media.
It is the most inexpensive way to reach a huge
mass of people quickly.
A newspaper is divided into various segments
containing current events, politics, sports,
food, entertainment, fashion, advertisements
etc.
6. MAGAZINES
Magazines provide detailed articles on
various topics like food, fashion, sports,
finance, life style and so on.
Magazines are published weekly, monthly,
quarterly, or annually and many of them are
sold all over the world.
7. BOOKS
• Books are the oldest form of print media that are used as a
way of communication and information piece.
• They give an opportunity to writers to spread their
knowledge about a particular subject to the whole world.
• They are a diverse platform comprising varied topics that
include literature, history, fiction, stories, and many more,
that not only increase our knowledge but also entertain us.
8. JOURNALS
A journal is a newspaper or magazine that
deals with a subject of daily professional
activities.
Scientific journals and medical journals are
the examples.