TODAY’S KIND OFJOURNALISMAdapted from Reporting Processes and Practices:Newswriting for Today’s ReadersEverette E. Dennis & Arnold H. Ismach[1981, Wadsworth Publishing Company, California,USA.]
THE ESSENCE OF JOURNALISM FORALL TIMES IS PRODUCINGINTERESTING AND COMPELLINGSTORIES
THAT ESSENCE HAS NOT CHANGED,BUT SOMETHING HAS, AND THAT ISTHE READERS, LISTENERS ANDVIEWERS
THERE HAS BEEN A SHIFT TO NEWDEFINITIONS OF NEWS DUE TO THECHANGING AUDIENCE
MAJOR STORIES TODAY ARE “LIFE-AND-DEATH” ISSUES, TRENDS AND IDEAS
NEWSPAPER ARE ALSO REGULARLYPRODUCING SPECIAL SECTIONS SUCHAS “STYLE”, “SCENE”, “PEOPLE”,LIFESTYLE”, ETC.
TODAY’S NEWS STORIES ARE FOCUSEDON PEOPLE CONCERNS SUCH ASHOBBIES, THE ARTS, SPORTS,ENTERTAINMENT, RECREATION,FAMILY LIVING, DIET, FASHION,TRAVEL, ETC.
NEWS STORIES NOW EMBRACESUBJECTS ONCE CONSIDEREDILLEGITIMATE BY JOURNALISTS
NOT ONLY HAS THERE BEEN ASUBSTANTIAL MOVE TOWARD NEWTOPICS, BUT ALSO, THERE HAS BEEN APARALLEL SHIFT TOWARD NEWWRITING FORMATS AND STYLES
THE INTERPRETIVE STORY, IN WHICHREADERS ARE TOLD WHAT HAPPENEDAND WHY IT HAPPENED, WHAT ITMEANS, AND WHAT IS LIKELY TOHAPPEN NEXT, HAS BECOME COMMONPLACE
THE ROLE OF THE REPORTERTODAY … must not only be able to cover traditional public affairs news with competence, but must now recognize their personal relevance … must be able to make complex situations and subjects simple … must know their audiences well in order to select appropriate topics so readers interests would be compelled
… must become experts on specialized subjects and topics …. must understand and translate the jargon of bureaucracy, the corporation, the workplace and laboratory into every day language
THE GENERALIST OF YESTERDAY HASA VALUABLE, BUT MORE LIMITEDROLE, IN TODAY’S NEWSROOM
TODAY’S KIND OF JOURNALISM ISFOCUSED ON CONTENT MOREDIRECTLY RELEVANT TO THE LIVES OFTHE AUDIENCE, AND A STYLE OFPRESENTATION THAT IS EASIER TOABSORB AND COMPREHEND
THE ROLE OF THE NEWSPAPER To inform readers objectively about what is happening in the community, country and the world To comment on the news in order to bring these developments into focus To provide a means whereby persons with goods and services to sell can advertise there wares
HAROLD LASSWELL’SSUGGESTIONS Surveillance of the environment Correlation [interpretation] of the parts of society Transmission of the social heritage from generation to generation [socialization]
A NEW KIND OF JOURNALISM HASEMERGED TODAY, MAKING NEWSREPORTING MORE THAN A PASSIVERECORDER OF EVENTS
JOURNALISM IS BRANCHING OUT TOIDENTIFY TRENDS AS THEY DEVELOP,TO INVESTIGATE THE HUMANCONDITION, TO EXAMINE THINGS THATDIRECTLY AFFECT PEOPLE WHERETHEY LIVE – IN THEIR LIVING ROOMS,BEDROOMS AND WORKPLACES
TODAY’S KIND OF JOURNALISM HASBEEN A REVOLUTIONARY SHIFT FROMYESTERDAY’S
THE NEWSPAPER’S ROLE TODAY IS TOPROVIDE “ENOUGH INFORMATION TOENABLE READERS TO FORMREASONABLE JUDGMENTS, AND TOGIVE THEM A SENSE OF CONTEXT”.
TODAY’S REPORTER MUST BE PARTRESEARCHER AND PART AUTHORITYON THE SUBJECT MATTER BEINGCOVERED
ALMOST ALL NEWS ORGANIZATIONSNOW RECRUIT UNIVERSITYGRADUATES ONLY
MANY REPORTERS ARE TRAINEDPROFESSIONALS IN DIVERSE FIELDS
THE STUDENT-JOURNALISTSHOULD THEREFORE FOCUS ONTHESE…. Developing research skills Polishing writing skills Recognizing audience needs and interests
Converting knowledge into stories that adapt to needs and interests of a considerable number of people Gaining knowledge in depth in one or more fields of study such as economics, business, science, the arts, sports, entertainment, fashion, environment, politics, etc.
JIMI KAYODEMAC 203FOUNDATIONS OF NEWSREPORTING