This document discusses three potential documentary ideas and analyzes their strengths and weaknesses. Idea one focuses on challenging stereotypes by profiling females taking on traditionally male roles in the technology industry. Strengths include that it has not been done before and could change perceptions. Weaknesses are difficulties filming schedules and repetitive cutaways. Idea two profiles carnival culture and its portrayal in media. Strengths are its uniqueness and cultural relevance. Weaknesses include difficulties filming carnival events. Idea three broadly examines comprehensive vs. state schools. Strengths are its short format and focus on parents/teachers. Weaknesses are its broad scope and different target audience. The document concludes by selecting idea one for development due to audience interest and its practical

1. SWOTs and Development

2. Idea one
Strengths Weaknesses
 The strengths of my idea one is this documentary is only  It would be hard to film them at the same time because
one of its kind and exciting but would be a interesting people schedules are different.
short programme because it involves both the older and  Cutaways might get repetitive and this could get boring
younger generations facing the future of technology after a while
 It challenges stereotypes when thinking of females  I might not be able to have a conclusion with the
taking over the traditional role of male in the ICT documentary because I will be only basing it on two
industry this is strengths because it hasn’t been people profiles.
investigated before and Ithink it would in intriguing to
see the results and what people think of it.
 Viewers will get the chance to learn about the
technology they don’t know about and so learn that not
in all aspects are the adults better
Opportunities Threat
 Challenges stereotypes , this hasn’t been done before for  Some young people might not wanted to be filmed so it
this type of technology documentary might be hard to film them to get their opinions on
 I could interview workers and specialist in Curry’s and Pc technology.
world also I could try and contact the gadget show and  It might be boring for people that are not interested in
get their opinions this would make it more interesting technology.
for my audience because they would what to know what  I might not get all the people that I want to interview so
they think about the development of technology and if then I am going to have to alternative that are
they think that females are taking over the ICT Industry.  Cinemas may not allow me to show my documentary for
the films and for me to do this I might have to pay for it.
 If something went wrong with the framing or lighting I
would have to get the people to re- do it and they might
not have the time to do this.

3. Idea two
Strengths Weaknesses
 The strengths of my idea two is that this  It would be hard to film them at the same time because
documentary is only one of its kind and people schedules are different.
exciting but would be an interesting  Carnival only happens once a year so it would hard to film
short programme because it hasn’t the masqueraders and carnival in action.
been done before, I think it would be  It would be hard to film in Carnival house because it is used
good because it would be about regularly for events so I might not get to film there
cultural awareness and the media.
 Fits into today society, lots of people
will watch it because thousands of
people go to carnival on a yearly basis.
 Appeals to my target audience because
some of them are affected by the
negative violence that is shown across
the media.
Opportunities Threat
 I could interview with the head of  I might not get all the people that I want to interview so
carnival because I am in contact with then I am going to have to alternative that are still
her interesting enough for my audience
 I could also interview Boris Johnson  Cinemas may not allow me to show my documentary for the
because he was in contact with my mas films and for me to do this I might have to pay for it.
band for 2011 and I might be able to  It might be boring for people that are not interested in
get in contact with him. carnival
 I might be able to change the view of  If something when wrong with the framing or lighting I
carnival in the media eye because it is would have to get the people to re- do it and they might not
view negatively. have the time to do this

4. Idea three
Strengths Weaknesses
 The strengths of my idea three is that this documentary is  It would be hard to film them at the same time because
unique and interesting. The fact that t is a short people schedules are different.
programme of because this means that people would not  Cutaways might get repetitive and this could get boring
get bored easily because it short. after a while
 This focuses on mainly parents, adults and teachers, this is  Distribution might have to be different because of the
something different to the other two ideas target audience
 Give my audience a chance to learn about the different  This idea is very broad and might not be able to summed
schools and help them make a decision when it comes to up in a 5 minute documentary
their own children  It may not be interesting for all my viewers
Opportunities Threat
 To investigate the truth about comprehensive schools and  Hard to interview expert opinions because I would have to
if it is better than state schools and in which aspects is it try and fit around people timing to try are get it filmed.
 I could interview Sadiq Khan to get his views on the  If something when wrong with the framing or lighting I
matters would have to get the people to re- do it and they might
 I could show the positive side to comprehensive schools not have the time to do this.
and do a kind of for and against debate on the matter  Might not have enough information at get a clear
understanding of the comprehensive schools in the %
minute documentary

5. Development
Idea 1 –Techno challenge between the generations
I would choose this idea to take into development because it is the most interesting one
to make and my audience feedback had also influenced this choice because they thought
this one was the most interesting and engaging. I will follow this because the people that
were watching my pitch are in the age range of my target audience for my documentary.
This idea is most practical because it wouldn’t be that hard to get my hands on technology
that would be relevant for this documentary for example iPad, blackberry etc, it is most
imaginative because I haven’t seen a documentary that faces the challenge of the people
when using technology. Saying that I saw a documentary today about ‘Is technology
taking over our lives’ this shows that technology is topical and will engage viewers.
I would adapt my idea by interviewing specialist at Curry’s and PC world, this was
developed and brought to my attention by my audience feedback, for me to now develop
this idea I would need to do more primary and secondary research into technology and
see what other challenge I might fall when I research this idea.
My Swot has also influenced my choice because I realised I can challenge how stereotypes
can be changed in real life and that it’s not always men that do better at jobs in the ICT
and Media industry