1. MARKETING REPORT OUT
JULY 22, 2015
Maggie Thompson and Selina Dahlgren

2. Social Media Implementation
Project
Market Business Development Through Social Media
Goals:
– Personally engage with specific industry related professionals
– Raise brand awareness to concept customers
Process:
1. Discuss guidelines with social media specialist
2. Develop a list of steps for all BD employees to use as a procedure
3. Decide on specific social media platforms

3. Use of Social Media for Events

4. Plan of Action
How can we use LinkedIn to Business
Development’s Advantage?

5. Plan of Action
Create a standard “look” for profiles
1. Make your entire profile “client facing”
2. Optimize your personal profile
3. Position yourself as an expert
4. Identify your network MVPs

6. Plan of Action
How to use LinkedIn for Social Media Purposes
1. Leverage your connections by building relationships
2. Join Groups
3. Share Updates
4. Invest in LinkedIn Premium Accounts

7. Plan of Action
Research news and events that relate to specific industry events
https://www.linkedin.com/today/channels?trk=corpblog_0913_howtoshare

8. Next Steps
• Begin posting articles and comments in specific LinkedIn groups
• Share photos from specific events on LinkedIn
o Visually showcase our participation in the industry
o Promote discussion with network
• “86% of planners will have an app at their event by next year”
–Event Marketing Institute

9. Effectiveness
How do we track the success?
• The replies from the individuals in the groups
• The specific individuals that respond
• If any relationships grow between BD and a specific
individual
22% of Known Fortune 500 CEOs are on LinkedIn -Forbes