HubSpot Certification demonstrates the proficiency in the theory and practice of 'inbound'. It tests the knowledge of inbound best practices and the ability to apply those practices using HubSpot to achieve measurable results. After passing the HubSpot Certification, one can call oneself a HubSpot power user. The HubSpot Certification curriculum covers the 14 core concepts of inbound and how to apply them using the HubSpot software. Certification is a two-part process involving both an exam and a practicum. The exam will assess comprehension of the concepts and software, and the practicum will assess ability to apply knowledge and achieve results with the software.