Digital marketing in India first used the term in the 1990s and refers to the promotion of products or brands via electronic media such as the internet. It uses both pull tactics where consumers actively seek content as well as push tactics where marketers send messages without consent. Digital marketing saw rapid growth in India from 2011 to 2015. The benefits of digital marketing include lower costs than traditional marketing, faster execution and planning, easier sharing of content, longer shelf life of campaigns, and easier changes to campaigns. Key areas of digital marketing include search engine optimization, social media optimization, search engine marketing, and social media marketing.
2. What is Digital Marketing?
Promotion of products or brands via one or more forms of
electronic media
Digital marketing consists of pull or push online communication
tactics. These tactics can also be referred to as inbound or
outbound marketing as well
Pull digital marketing is characterized by consumers actively
seeking marketing content. Push digital marketing occurs when
marketers send messages without the consent of the recipients
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3. History of Digital Marketing in India
The term Digital Marketing was first used in the 1990s, when
the SoftAd Group, developed advertising campaigns for
automobile companies
Digital Marketing is often referred to as 'online marketing',
'internet marketing' or ‘web marketing’
Digital media growth is estimated at 4.5 trillion online ads served
annually with digital media spend at 48% growth in 2010
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4. Benefits of Digital Marketing
It's more affordable to deploy than traditional marketing and
advertising
Digital marketing goes from planning to execution more quickly
Digital marketing gives fans/viewers/readers a chance to share
your content
Digital marketing campaigns are easier to attach to other
campaigns
Digital marketing campaigns have longer shelf lives
It's easier to change or stop a digital marketing campaign after it
starts
Digital marketing gives the brand more time and space to tell its
story
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5. Digital Advertising Marketing in India
1,140
1,750
2,260
2,750
3,575
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
FY' 2011 FY'2012 FY'2013 FY'2014 FY'2015
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7. Areas Of Digital Marketing
SEO (Search Engine Optimization) :-With help of SEO, using on-page
and off-page optimization you can rank on first page of organic search
results of Search Engines Like, Google, Bing and Yahoo, without
spending any amount.
SMO (Social Media Optimization) :-In SMO you engage with people
or your clients. It’s very important for branding any business through
social media sites like Facebook, Twitter, Google +Plus, Pinterest and
Linkedin. With Help of Better optimization you can easily reach to
uncountable audience.
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8. Contd….
SEM (Search Engine Marketing) :-With help of SEM we use
PPC and Display ads for reach to our potential customers on
internet. PPC ads are used for Instant reach of Business to
potential customers on search results and Display ads are used for
branding and target any business on Publisher websites.
SMM(Social Media Marketing) :-SMM used for advertising
your business on social networking sites. Social networking ads
are so effective and may be used in several ways like collecting a
network of same interest and increase your sales by reach to
potential customers through internet.
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