The document outlines guidelines for print advertising, including using a prominent key image with minimal text, including the title and slogan. Additional details specify the channel logo placement, landscape a4 size for versatility across formats, and always including scheduling information.

1. One strong key image

2. Words are kept to a minimum

3. The slogan is also included on the print advert The slogan is also included on the print advert

4. The title is always included The title is always included

5. The print advert is usually a4 landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards

6. Channel logo is prominent and on the right hand side

7. The scheduling information always included

8. One strong key image

9. Words are kept to a minimum

10. The slogan is also included on the print advert

11. The title is always included

12. Words are kept to a minimum

13. The scheduling information always included

14. The print advert is usually a4 landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards