6. A GCM provider
manages the
entire range of
content related
processes for a
global audience.
7. GCM service providers have the expertise to
Create Content
Localize Content
Distribute Content
8. Good GCM service providers are also able to cater
to other content needs of businesses, this would
include printing and duplication of content
9. Example
A major furniture brand is coming up with a new
catalogue for its products meant for several
Asian and European countries.
10. To Maximize convenience and
Reduce the number of vendors
they work with, they decide to
work with a GCM service
provider.
11. Good GCM service provider would be
able to undertake the following task
1. Content Creation and Translation
2. Design and Desktop publishing
3. Localization
4. Printing
5. International Distribution
12. 1: Content Creation and Translation
The copywriters come up with creative content
for the catalogue, which is then translated into
different languages by professional native, in-
country translators.
13. 2. Design and Desktop Publishing
Next, based on the corporate identity guide of
the furniture brand, a design befitting the image
of the brand is perfected to the client’s
satisfaction.
14. 3. Localization
Aspects such as colours or graphics will be tweaked to
suit the local conventions of the different target markets.
15. 4. Printing
The GCM service provider then arranges for the
printing of the catalogues
16. 5. International distribution
Finally, GCM Service providers will work with an
international courier partner to distribute the
collaterals to the various destinations.
17. Case Study - Yara International ASA
The World’s Leading Supplier of Crop Nutrients
Head quartered in Oslo,
Norway, Yara has a global
presence in more than 50
countries.
18. Case Study - Yara International ASA
The World’s Leading Supplier of Crop Nutrients
They were faced with the
need to ensure that its
ethics and compliance guide
would strike a chord with its
employees across the globe
and be consistent in tone
across their global offices
19. Case Study - Yara International ASA
The World’s Leading Supplier of Crop Nutrients
Yara engaged a GCM service
provider to localize their
English guide into nine
languages.
20. Case Study - Yara International ASA
The World’s Leading Supplier of Crop Nutrients
The GCM service provider
then handled the desktop
publishing (DTP), print and
distribution specifications to
over 45 locations including
Brazil, France, and the US.
21. Case Study - Yara International ASA
The World’s Leading Supplier of Crop Nutrients
This resulted in great savings
for Yara in terms of time and
coordination efforts.
22. Now that you’ve acquired GCM as part of your
lingo, you know who to call when you need
end-to-end multilingual content services
