Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Organic marketing
1. Digital Marketing of
Organic Product
It refers to the advertising of Organic Product
through digital channels such as websites,
Social Media, Mobile apps etc.
3. Ways to
Increase
your reach
on Digital
Platform
Focus on
Right Place
Optimise
your Social
Media
Profile
Post
evergreen
Content
Work
Smartly
Targeting to
Specific
Customers
Always post
right type of
Content
Interact
with your
followers
Best
knowledge
of Your
competitor
Always
respect your
digital
platform
Regularly
resolve your
customers
issues
4. 1.Focus your efforts on right place, Like:
A.Facebook
B.Instagram
C.Twitter
D.YouTube
E.WhatsApp
5. 2. Optimise your Social Media Profile
Branded Cover photo and
Background images with Organic
Product
Link your profile to main website
Like your profile to other relevant
social media profiles
Describe your product uniformly
6. 3. Post evergreen Content
Evergreen content which is
continually relevant and
stays “fresh” for readers.
Some Evergreen Article
ideas:
Food
Weight Loss/ Gain
Health Care
Money Saving
7. 4. Work Smartly
Post about your product on different relevant pages
Regularly post about your product
Take customer grievances
Follow up your potential customer
Regularly receive feedback from customers
8. 5. Targeting to Specific Customers
Target your potential customers
after audience segmentation
Segment your customers as there
needs or on the basis of
geographic / Political region
Examples:
Organic Health drinks for youth
Organic chocolate for Kids
9. 6. Always post right type of Content
Always post relevant and right type of
content regarding.
Always post related to your organic
product
Always post benefits of Organic
product
Always post which boost your brand
value
Always post which is relevant to your
product line
10. 7. Interact with your followers
Interact with the audience by
posting pictures and video
related to Organic products
Craft your replies to common
comments in advance.
Have a handy list of GIFs,
emojis, and more
Always interact with your
customers by way massages,
feedback forms etc.
Solve issues of your potential
customers
11. 8. Best knowledge of Your competitor
You should identify your
direct and indirect
competitors
You should have sufficient
knowledge about your
competitors, like:
About there product line
About there geographical
distribution
About there Product prices
12. 9. Always respect your digital platform
Keep it Professional
Avoid controversial topics
Remember that what you
post is permanent
Be careful not to overshare
Think before you post
13. 10. Regularly resolve your customers
issues
Resolve your
customers issues on
regular basis to
provide excellent
customer satisfaction.
Try to add-on your
customer suggestion
into your products
