1. The document outlines a creative marketing operational plan for BioChain Institute for fiscal year 2010, focusing on branding, consistent messaging, and creative marketing strategies. 2. It emphasizes developing a clear brand position statement and single memorable phrase to guide all marketing efforts. 3. Specific tactics proposed include journal advertisements, trade shows, improved website/Google ads, newsletters, hosting workshops/webinars, social media presence, and promotional campaigns. Performance of each activity will be tracked.