This document discusses digital marketing strategies for organic products. It identifies key digital channels like websites, social media, mobile apps, and search engines. It provides tips for digital marketing such as focusing efforts on popular platforms like Facebook, Instagram, Twitter, and YouTube; optimizing social media profiles; posting evergreen content about topics like food, health, and money; regularly interacting with followers; and resolving customer issues to improve satisfaction. The goal is to increase reach and engage the right target customers online.

1. Digital Marketing of
Organic Product
It refers to the advertising of Organic Product
through digital channels such as websites,
Social Media, Mobile apps etc.

2. Methods of Digital
Marketing
Social
Media
Websites
Mobile
Application
Search
Engines
e-Mail

3. Ways to
Increase
your reach
on Digital
Platform
Focus on
Right Place
Optimise
your Social
Media
Profile
Post
evergreen
Content
Work
Smartly
Targeting to
Specific
Customers
Always post
right type of
Content
Interact
with your
followers
Best
knowledge
of Your
competitor
Always
respect your
digital
platform
Regularly
resolve your
customers
issues

4. 1.Focus your efforts on right place, Like:
A.Facebook
B.Instagram
C.Twitter
D.YouTube
E.WhatsApp

5. 2. Optimise your Social Media Profile
 Branded Cover photo and
Background images with Organic
Product
 Link your profile to main website
 Like your profile to other relevant
social media profiles
 Describe your product uniformly

6. 3. Post evergreen Content
 Evergreen content which is
continually relevant and
stays “fresh” for readers.
 Some Evergreen Article
ideas:
 Food
 Weight Loss/ Gain
 Health Care
 Money Saving

7. 4. Work Smartly
 Post about your product on different relevant pages
 Regularly post about your product
 Take customer grievances
 Follow up your potential customer
 Regularly receive feedback from customers

8. 5. Targeting to Specific Customers
 Target your potential customers
after audience segmentation
 Segment your customers as there
needs or on the basis of
geographic / Political region
 Examples:
 Organic Health drinks for youth
 Organic chocolate for Kids

9. 6. Always post right type of Content
 Always post relevant and right type of
content regarding.
 Always post related to your organic
product
 Always post benefits of Organic
product
 Always post which boost your brand
value
 Always post which is relevant to your
product line

10. 7. Interact with your followers
 Interact with the audience by
posting pictures and video
related to Organic products
 Craft your replies to common
comments in advance.
 Have a handy list of GIFs,
emojis, and more
 Always interact with your
customers by way massages,
feedback forms etc.
 Solve issues of your potential
customers

11. 8. Best knowledge of Your competitor
 You should identify your
direct and indirect
competitors
 You should have sufficient
knowledge about your
competitors, like:
 About there product line
 About there geographical
distribution
 About there Product prices

12. 9. Always respect your digital platform
 Keep it Professional
 Avoid controversial topics
 Remember that what you
post is permanent
 Be careful not to overshare
 Think before you post

13. 10. Regularly resolve your customers
issues
 Resolve your
customers issues on
regular basis to
provide excellent
customer satisfaction.
 Try to add-on your
customer suggestion
into your products