Post Mary Meeker's presentation on Internet Trends at the 2015 Code Conference, Matt Bell - MEC UK Head of Digital Strategy and Pete Buckley - MEC UK Head of Strategy, put together 7 key questions all marketers should be asking their agencies

1. MARY MEEKER INTERNET TRENDS 2015
7 questions marketers should be asking agencies

2. MARY MEEKER’S INTERNET TRENDS
the digital gospel in 197 slides

3. questions marketers should be
asking agencies

4. Where’s my verticalTV ad?
Q1
29% of all screen time is now vertical

6. What’s my buy button?
Ads becoming transactional
Social mentions becoming POS
Q2

7. 2 Or call button, or
sign-up button, or
book button or…
Facebook launched call buttons May 2015

8. How’s the brand embedding into messaging services?
6 of 10 most used apps now
messaging apps
Q3

10. What’s my super shortTV ad look like?
50% Facebook users watch videos daily on FB
Q4

12. What gifts are we going to give?
1 billion red envelopes sent onWeChat
Q5

13. 2
810,000,000 shakes
per minute
WeChat shake promotion in 2015

14. What are we doing to get us into the stream?
Q6
Facebook starting to embed apps,
news and retail
Creating a single highly relevant,
personalised and timely stream
covering everything

15. Earning a place
in over 200m
personal
streams

16. How can we make the brand more on-demand?
Q7
Explosion of on-demand
services across categories

17. Coffee maker that orders its
own beans
Poppy-Pour Over uses
Amazon Dash Replenishment
service to order when low on
beans

18. 1. Where’s my verticalTV ad?
2. What’s my buy button?
3. How’s the brand embedding into messaging services?
4. What’s my super shortTV ad look like?
5. What gifts are we going to give?
6. What are we doing to get us into the stream?
7. How can we make the brand more on-demand?
questions marketers should be
asking agencies

19. Full Mary Meeker report can be found here
http://www.slideshare.net/kleinerperkins
Created by
Pete Buckley, Head of Strategy
Matt Bell, Head of Digital Strategy