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Cannes Lions 2016: The Truly Useful Trends

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Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.

Published in: Marketing

Cannes Lions 2016: The Truly Useful Trends

  1. 1. CANNES 2016: INSPIRATION FROM THE WINNERS MATT BELL • HEAD OF DIGITAL STRATEGY • @_MBELL_ WITH LINKS FROM 11 out of 43,000 and what we can learn
  2. 2. CLICKABLE LINKS =
  3. 3. THE EVOLUTION OF CANNES WINNERS: 2014 Cannes 2016 : Trends and Inspiration
  4. 4. THE EVOLUTION OF CANNES WINNERS: 2015 Cannes 2016 : Trends and Inspiration
  5. 5. THE EVOLUTION OF CANNES WINNERS: 2014 ONE OFF STUNTS TAPPING INTO EMOTIONS NEW DATA PROVIDING NEW STORIES TECHNOLOGY AS AN ENABLER FOR EXPERIENCE TAPPING INTO CULTURUAL MOMENTS ADVERTISING BEING MORE THAN ‘ADS’ TECHNOLOGY AS AN ENABLER FOR GOOD CREATNG CAMPAIGNS BRANDS BEING MORE THAN ‘ADVERTISING’ 2015 2016 Cannes 2016 : Trends and Inspiration
  6. 6. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  7. 7. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  8. 8. Silver Pink Ribbon Germany DDB Cannes 2016 : Trends and Inspiration
  9. 9. “GAMING THE SYSTEM” Cannes 2016 : Trends and Inspiration
  10. 10. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  11. 11. Bronze Cannes 2016 : Trends and Inspiration PERSIL MULLENLOWE
  12. 12. Bronze Cannes 2016 : Trends and Inspiration PHE; MEC/FREUDS/M &C/23RED
  13. 13. GOLD Cannes 2016 : Trends and Inspiration FONTERA BRANDS NZ COLENSO BBDO
  14. 14. “CAMPAIGNS, NOT JUST STUNTS” Cannes 2016 : Trends and Inspiration
  15. 15. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  16. 16. SHORTLIST ZDK GRABARZ & PARTNER
  17. 17. GOLD PLAN.NET SERVICEPLAN
  18. 18. “TECHNOLOGY AS AN ENABLER FOR GOOD” Cannes 2016 : Trends and Inspiration
  19. 19. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  20. 20. GRAND PRIX: DIRECT SWEDISH TOURIST ASSOCIATION INGO
  21. 21. GOLD Cannes 2016 : Trends and Inspiration NHS ENGINE
  22. 22. GRAND PRIX: DIRECT Cannes 2016 : Trends and Inspiration BURGER KING NZ Y&R
  23. 23. “TEAM WORK AT THE HEART” Cannes 2016 : Trends and Inspiration
  24. 24. THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS Cannes 2016 : Trends and Inspiration
  25. 25. GOLD Cannes 2016 : Trends and Inspiration TOYOTA SAATCHI & SAATCHI
  26. 26. GOLD Cannes 2016 : Trends and Inspiration IF INSURANCE FORSMAN & BODENFORS
  27. 27. “BRANDS DRIVING BREAKTHROUGHS” Cannes 2016 : Trends and Inspiration
  28. 28. “How much do we drive those ideas forward into the world? How much do we leave them on the shelf each year? And how do we start turning today’s breakthroughs into tomorrow’s best practices?” Mark D’Arcy ; Facebook CCO FINAL THOUGHT: THE PURPOSE OF CANNES?

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