1. MARY MEEKER INTERNET TRENDS 2015
7 questions marketers should be asking agencies

2. MARY MEEKER’S INTERNET TRENDS
the digital gospel in 197 slides

3. questions marketers should be
asking agencies

4. Q1
29% of all screen time is now vertical

6. Ads becoming transactional
Social mentions becoming POS
Q2

7. 2
Or call button, or
sign-up button, or
Facebook launched call buttons May 2015

8. 6 of 10 most used apps
now messaging apps
Q3

10. 50% Facebook users watch videos daily on FB
Q4

12. What gifts are we going to give?
1 billion red envelopes sent on WeChat
Q5

13. 2
810,000,000 shakes
per minute
WeChat shake promotion in 2015

14. What are we doing to get us into the stream?
Q6
Facebook starting to embed
apps, news and retail
Creating a single highly relevant,
personalised and timely stream
covering everything

15. Earning a place
in over 200m
personal
streams

16. How can we make the brand more on-demand?
Q7
Explosion of on-demand
services across categories

17. Coffee maker that orders its
own beans
Poppy-Pour Over uses Amazon
Dash Replenishment service to
order when low on beans

18. 1. my vertical TV ad?
2. ?
3.
4.
5. What gifts are we going to give?
6. What are we doing to get us into the stream?
7. How can we make the brand more on-demand?
questions marketers should be
asking agencies

19. Full Mary Meeker report can be found here
http://www.slideshare.net/kleinerperkins
Created by
Pete Buckley, Head of Strategy
Matt Bell, Head of Digital Strategy