Problems and prospects of UBER in Bangladesh

1. Welcome to Our Presentation
Team VISION QUEST

2. Problems and prospects of
UBER in Bangladesh

4. UBER facing problems in Bangladesh
limited internet
user
Scarcity of
credit card
and debit
card
GPS system
calculate
overestimating
No Call center
service
High price in
Bangladesh
Most of the
people are not
user friendly to
using apps
Traffic Jam CNG and Taxi
available
Refusal
from the
drivers

5. UBER Porter’s Five Model
Suppliers Power
DETERMINANTS OF SUPPLIARS POWER: low
1.Many competitive power
2.Low bargaining Power
3.Low impact of input on cost
Navigation or background check company's
Buyers Power
DETERMINIANTS OF BUYERS POWER: High
1.Many substitute available
2.Switching cost is cheap
Threats of new entrants
BARRIES TO ENTRY:MEDIUM-HIGH
1.Governet policy
2.UBER’S strong brand identity
3.UBER first mover advantage
Threat of substitute
DETERMINANTS OF SUBSTITUTE THREAT: High
1.High buyer inclination to substitute
2.Price elasticity is high
Intensity of rivalry
RIVALRY DETERMINANTS: High
1.Large number of firms
2.Fast market growth
3.Smililar cost structure
4.Low switching cost

6. Technology Problem
Limited
internet user
• Hot line UBER car service.
• UBER SMS service.
Scarcity of
debit and
credit card
• Payment system through Mobile banking like bikash, Rocket.
• UBER e-wallet system
GPS system
overestimating
• GPS constant lock as like Google map.
• Recover passengers money by UBER claim system.

7. Customer service Problem
No Call center
service
• UBER “panic button” by which passenger or driver can directly
connect with nearest police station when they fell trouble.
• UBER official customer support service
Extremely
expensive
• UBER price discount and incentives policy
• Sharing ride with other passengers
Most of the
people are not
user friendly to
using apps
• To set a campaign in different places to promote the app.
• For aged people promoting offline service

8. Refusal
From the
drivers
• Specific area station.
• Need to change driver selection process and
punishment system

9. CNG and
Taxi
available
•Capture maximum car and taxi under UBER.
•Distinguished and undistinguished car and
Taxi.
Traffic
Jam
•Use upfront fare or skip destination fare.
•Bike riding also available under UBER.

10. Recommendation
Limited internet users
• Short Term: UBER can take a
agreement with local call
center service by which they
can provide a hot line car
service. Passengers can call
that number and address
his/her location to pick up a
UBER car.
• Long Term: UBER can create its
own customers hot line car
service so that the total control
of that service can be held by
UBER.
Scarcity of debit card and
credit card GPS system overestimating
• Short Term: UBER can take payment
from passengers through mobile
banking like bikash and Rocket. They
can add new features of payment
system because In 2015, the mobile
banking industry saw Tk 157,773.31
core in transactions through mobile
phone.
• Long Term: UBER can create its own
UBER E-wallet system by which
customers can deposit money in
UBER E-wallet for future UBER
payment.
• Short Term: If UBER overestimate
because of poor GPS System then
passenger can claim his/her money to
UBER claim center by which he/she can
back his money within 5 working days.
• Long Term: UBER can improve its GPS
system so that UBER GPS can work
smoothly in low speed internet data.
That’s how UBER can resolve GPS
overestimating.

11. Recommendation
No call center and support system
• Short Term: UBER can create direct customer
support system to solve customers problem
• Long Term: To ensure the security of the
passengers UBER can add a panic button to its
app by which passengers can send information
to nearest police station or national help line
service.
Extremely expensive
• Short Term: UBER can take discount and
incentives policy for the drivers and
passengers. UBER should give incentives of 500
taka for new drivers and discount to the
passengers about 20% of its ride fee.
• Long Term: UBER can add its new features to
its app of ride share to other passengers. So
they can share ride fee equally and can
reduce the cost of transportation.

12. Recommendation
Refusal from the drivers
• Short Term: UBER can create a car station where
passengers can get UBER at any time.so that if
drivers refuse to go, then passengers can get UBER
car from those station or those specific area.
• Long Term: UBER must evaluate drivers in consistent
way. If customer claim that the drivers didn’t
want to go then UBER must follow up some
action and rules
Most of the people are not user friendly of
using app
• Short Term: UBER can provide offline service for aged
people and who are not user friendly of using app.
• Long Term: UBER must take a campaign program to
provide the information to the people that how to use this
app. This campaign must take in crowd place with target
customers . UBER must take long term training program
for the drivers.

13. Recommendation
CNG and Taxi available
• Short Term: UBER must grab more car drivers by
giving incentives and have to create an
agreement with local taxi provider. The more
UBER car and Taxi the more will create
customers.
• Long Term: UBER can differentiate car and Taxi
by consumer demand.
Traffic jam
• Short Term: UBER can take upfront price or skip destination
price.
In upfront price UBER will set the fare when passengers request
for UBER and that price will not change.
In skip destination price will set by travel destination and time
consuming.
• Long Term: To overcome the traffic jam UBER can include bike
riders as a two wheel vehicles.

14. Challenge of internet access in Bangladesh
Short Time
• UBER can start offline service
like Hot line car service or
passengers can get UBER by a
simple location based SMS
service
To overcome this situation UBER
may take time of 1-2 year
Long Time
• UBER can make a agreement with
telecom company in Bangladesh that
all telecom operators offers to its
customers to use UBER app without
data cost and UBER can share its
portion of profit to those telecom
company.

15. Targets and KPI
Targets
• UBER provide convenience ,
security and comfort to
passengers.
• Anywhere to everywhere
UBER service in Dhaka city.
• Make UBER user friendly to
all target customers .
KPI
• Rates charged to the riders
be that regular or surge
pricing
• Demand for drivers and their
ability to log miles during
most of their shifts.
• Royalty paid to UBER business
owners, after UBER takes
their commission.

16. THANK YOU