MERU MODEL Contract Fuel cost and maintenance Booking through call centers Earnings Opportunity for self-business
Contd….Successful role of technologyServices like communication system, emergency security service, ’lost and found’ tracking system etc…
FEATURES OF MERU CABS Modern, brand-new, air-conditioned comfortable cabs Usage of clean green fuel - resulting in a cleaner environment and reduced pollution GPS technology and 24*7 customer service center Printed fare receipt and well trained chauffeurs Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and Bangalore
7 P’s OF SERVICE MARKETING MIX Product Price Place Promotion People Process Physical Evidence
PRODUCT Computerized communication& dispatch systems with GPS (Global Positioning System) Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc. Usage of clean green fuel resulting in a cleaner environment and reduced pollution Emergency security features such as a panic button, first aid kits, ‘Lost and found’ tracking system
PRICE Radio taxis fare according to government has been fixed to Rs 15 to Rs 20 No hidden costs or overcharging. Charged only from your pick up point to your drop point A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.
PEOPLE Experienced driver and well trained and skilled chauffeurs Recruiting the right staff and training them appropriately Consumer’s perception based on employees they interact with.
PLACE Headquartered in Mumbai, Meru Cab Company provides a radio taxi service in the four key metros of India - Mumbai, Delhi, Hyderabad and Bangalore.
PROMOTIONTag-Line: “RELY ON US.”Promotional strategies for brand building like radio ad campaign, tent cards etc…
PROCESSThe systems used to assist the organization in delivering the service: Customer calling at care number and cab reaching in time at desired customer’s place. Reaching at customer’s destination point in respect to customer’s desired time safely.
PHYSICAL EVIDENCE Where is the service being delivered? Consumers will make perceptions based on theirsight of the service Condition of the Taxi :- Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc…