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Meru

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Meru

  1. 1. MERU CAB SERVICESPresented By :Hima Nair 26Uthara Nair 27Parvati Radhakrishnan 28Abhinav Unnithan 47Vishnu Ramanathan 49Jyoti Waidande 50
  2. 2. INTRODUCTION TO CABS SERVICESMeaningBenefits of Cab Service – Better than Local Transport – Safe and Convenient Travelling – Easy and Attractive
  3. 3. MERU CABS SERVICESIntroductionGrowthBenefits to society
  4. 4. MERU TRAINING ACADEMY
  5. 5. MERU MODEL Contract Fuel cost and maintenance Booking through call centers Earnings Opportunity for self-business
  6. 6. Contd….Successful role of technologyServices like communication system, emergency security service, ’lost and found’ tracking system etc…
  7. 7. FEATURES OF MERU CABS Modern, brand-new, air-conditioned comfortable cabs Usage of clean green fuel - resulting in a cleaner environment and reduced pollution GPS technology and 24*7 customer service center Printed fare receipt and well trained chauffeurs Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and Bangalore
  8. 8. 7 P’s OF SERVICE MARKETING MIX Product Price Place Promotion People Process Physical Evidence
  9. 9. PRODUCT Computerized communication& dispatch systems with GPS (Global Positioning System) Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc. Usage of clean green fuel resulting in a cleaner environment and reduced pollution Emergency security features such as a panic button, first aid kits, ‘Lost and found’ tracking system
  10. 10. PRICE Radio taxis fare according to government has been fixed to Rs 15 to Rs 20 No hidden costs or overcharging. Charged only from your pick up point to your drop point A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.
  11. 11. PEOPLE Experienced driver and well trained and skilled chauffeurs Recruiting the right staff and training them appropriately Consumer’s perception based on employees they interact with.
  12. 12. PLACE Headquartered in Mumbai, Meru Cab Company provides a radio taxi service in the four key metros of India - Mumbai, Delhi, Hyderabad and Bangalore.
  13. 13. PROMOTIONTag-Line: “RELY ON US.”Promotional strategies for brand building like radio ad campaign, tent cards etc…
  14. 14. PROCESSThe systems used to assist the organization in delivering the service:  Customer calling at care number and cab reaching in time at desired customer’s place.  Reaching at customer’s destination point in respect to customer’s desired time safely.
  15. 15. PHYSICAL EVIDENCE Where is the service being delivered? Consumers will make perceptions based on theirsight of the service Condition of the Taxi :- Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc…
  16. 16. CONCLUSION

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