2. Kardashian family is most
popular for their reality “Keeping up
With the Kardashians.”
Kardashians have a huge fan
base. Each sister has over 7 million
twitter followers and over 2 million
instagram followers.
Since their show first aired in
2007, the Kardashians’ have built an
empire, branching off into different
business ventures.
BACKGROUND INFORMATION
3. The Kardashians’ have a huge
fan base.
Clothes are chic and sold at a
reasonable price.
Their clothes do not run in
plus sizes. Only available sizes
are XS-XL.
Only have female clothing
S.W.O.T.
4. S.W.O.T (CONTINUED)
Create a clothing line specifically for plus size women
Create a men’s clothing line.
Sofia by Sofia Vergara for Kmart
Jennifer Lopez’s clothing line for Kohl’s
5. MARKETING PLAN
Objective 1: Target plus size women
• Strategy 1: Create a new clothing line for plus size
women.
• Tactic 1: Have a soft launch party at DASH
locations in Miami, Los Angeles, and New York.
Have a contest for a fan to attend launch party.
• Tactic 2: Team up with an upcoming artist and
have a fashion show that will tour in different malls
throughout the country.
6. MARKETING PLAN (CONT.)
Objective 1: Target plus size women.
• Strategy 2: Extend the sizes in the Kardashian
Kollection to plus sizes.
• Tactic 1: Tweet about the extension of the sizes in
the collection.
• Tactic 2: Have meet and greets in Sears department
stores in major cities throughout the country.
7. MARKETING PLAN (CONT.)
Objective 2: Increase the sales in the 18 to 21 year old
category.
• Strategy 1: Use social media and television to increase awareness of
the brand.
• Tactic 1: Have an instagram challenge.
• Tactic 2: Have X-Factor shout outs.
8. MARKETING PLAN (CONT.)
Objective 2: Increase the sales in the 18 to 21 year old
category.
• Strategy 2: Host events in areas of major cities with high
population of college students.
• Tactic 1: Host a party at a club and the first 100 girls to enter
between 10:00 and 11:00 get a free Kardashian Kollection t-
shirt.
• Tactic 2: Showcase Kardashian Kollection at top fashion colleges
in New York, L.A., Chicago, & Miami. Have a contest allowing
the students who attend those colleges to submit 5 sketches. The
student with the best sketch gets to help the Kardashians design
clothes for fall/winter 2013 collection.
