Kearney is Open 9-12 Presentation

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Kearney is Open 9-12 Presentation

  1. 1. Kearney is Open Defining and expressing the unique character of Kearney, Missouri
  2. 2. Defining the community  Residents were asked to describe Kearney – its strengths, its shortcomings and what makes it special – in a survey.
  3. 3. Kearney welcomes you  The common theme: Kearney is a welcoming community that enjoys a celebration, and that likes to meet new people.
  4. 4. Expressing its unique character  The idea of “openness,” and the green color, which suggests the great outdoors, were the perfect combination to capture the true Kearney.
  5. 5. Maximizing the effectiveness  Business, community and civic leaders participated in Brand School training, learning how to get the “Kearney is Open” word out most effectively.
  6. 6. kearneyisopen.com expanded the program’s reach The website is the perfect place to tell the story, and keep it fresh with new examples of “openness.”
  7. 7. Social media was added Facebook Twitter
  8. 8. And a blog was started, to provide a steady stream of news
  9. 9. Our e-newsletter is the “source” for all that is Kearney  Residents get a monthly reminder of the latest “open” events to enjoy.
  10. 10. Iterations  Open minds  Open hearts  Open for business
  11. 11. Brand map  What do we do now?  Viral/Guerrilla marketing  Different audiences/media
  12. 12. Three words say it best about this vibrant community

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