2. In 1902 George Draper Dayton created Dayton Dry Goods
Company, today known as Target Corporation.
Started in Minneapolis, Minnesota.
First expansion in Rochester, Minnesota.
Aim for good quality at a low price.
Ronald Reagan awards Dayton-Hudson Foundation Arts and
Humanities Medal of Honor for its giving back to the community
in 1983.
Target is open in 49 states, every state but Vermont.
3. "Success is making ourselves useful in the world,
valuable to society, helping in lifting in the level of
humanity, so conducting ourselves that when we go
the world will be somewhat better of our having lived
the brief span of our lives.‖
—George Draper Dayton
1918 The Dayton Foundation was started, promotes
the welfare of mankind anywhere in the world.
Now known as the Target Foundation.
4.
5.
6.
7. ―Crazy Target Lady,‖ the woman that
appears in Target’s Black Friday ads.
Target promotes a 2 day sale when
most other stores only do 1 day.
These ads are humorous and a spoof
on the current ―extreme couponing‖
trend.
Everything you need for the holidays,
you can find at Target.
11. ―According to company
literature, the Target name
and red and white bull's-
eye logo were selected for
their visual impact and the
underlying message that
the stores would be aimed
at offering customers the
best prices.‖
13. You are not just buying a
product, you are buying an
Values – Give back
Origin – Made in USA
The Gold Standard
Spirit – Ads
Original – Give back to
customers, give back to
community
14. Target and its visual
metaphor logo is aimed at
offering customers the best
prices.
Target’s 2 day sale ads are
aimed at all forms of holiday
shoppers
Approaches include: Values,
Origin, Gold Standard, Spirit,
Original
